ASI Show And Promo Expo Join Forces To Better Serve Canadian Promo Market

Two top events organizations collaborating on shows for suppliers, multi-line reps and distributors

TREVOSE, PA – January 31, 2019 – The ASI Show today announced it has joined forces with Promo Expo to better serve the Canadian marketplace by collaborating on the best possible events for suppliers, multi-line reps and distributors throughout the promotional products industry.

Under the agreement, ASI Show and Promo Expo will consolidate their events in Canada, jointly market each other’s events and commit to serving the Canadian marketplace together.

“I could not be more excited about our new show launch in Canada and our collaboration with the team at Promo Expo,” said Rita Ugianskis-Fishman, senior vice president and general manager of ASI Show. “We share the same desire to serve the industry with events that provide strong ROI for participants and, given the feedback we have all received, this direction is clearly the right one to take.”

ASI Show is a trade show organizer for the promotional products industry in the U.S. and Canada and Promo Expo provides events for the industry across Canada under the umbrella of Promotional Marketing Events (PME).

“Our customers asked us for fewer shows and improved value, so we listened to their needs, evolved the show experience and ultimately delivered better events with stronger participation from all membership categories,” said Neil Mihan, owner of Promotional Resource Group (PRG), a bilingual marketing company based in Ontario that specializes in servicing Canadian distributors. “We’re thrilled to embark on this alliance with ASI Show – an industry leader with the resources to help deliver improvements moving forward.”

In addition, ASI Show will provide registration technology support for the Promo Expo/PME events and space for PRG at ASI’s new Toronto event with education. The one-day tabletop show and intimate networking event will take place Tuesday, June 18, at the Montecassino Vaughan Event Centre, and feature a keynote by Cher Jones, a corporate social media trainer and personal branding specialist, four hours of tabletop exhibit time, lunch and a cocktail networking reception.

“Combining our efforts to be in more places while creating more dynamic events in 2019 is a win-win for everyone,” said ASI Canada Ambassador Michelle Merrifield.

ASI and ASI Show representatives will be present at Promo Expo shows under PME in seven cities in April and May to meet with attendees and discuss how ASI products and services can help grow their business:

  • Vancouver: April 9
  • Edmonton: April 11
  • Calgary: April 12
  • Saskatoon: April 23
  • Regina: April 24
  • Winnipeg: April 26
  • Halifax: May 9

The collaboration between ASI Show and Promo Expo is part of a larger initiative launched last month by the Advertising Specialty Institute® (ASI) and ASI Canada to better serve and support the Canadian promotional products industry through several initiatives, including:

  • Improved experience in ASI Canada’s ESP® and ESP Websites™. Distributors can more quickly and easily find the right product for their buyers and present and order products from suppliers that have been specifically vetted for their active support and understanding of the Canadian market. The improved Canadian interface will soon be available in both Canadian French and Canadian English. ASI will demonstrate the new features at ASI Fort Worth, Feb. 5 and 6.
  • Relaunched ASI Canada website. ASI Canada is the industry’s best resource for everything Canada, including news, research, events and the technology needed to make informed decisions, network and run day-to-day operations, translated to Canadian English and Canadian French.
  • Canadian-specific end-buyer research. ASI has completed extensive research among end-buyers in Canada and is including statistics specific to four Canadian provinces in its latest Global Ad Impressions Study.
  • Launch of The Joe Show Canada, a video series featuring Canadian and Canadian-friendly supplier products.

For more info on Canadian events, contact Rita Ugianskis-Fishman at [email protected]. For more on ASI Canada, contact ASI Canada Ambassador Michelle Merrifield at [email protected].

About ASI Show
The ASI Show Family of Events – ASI Show, fASIlitate, fASI500 and the ASI Roadshow in the U.S. and Canada – fosters business-building relationships among ASI member distributors and suppliers, and includes options to meet the needs of the entire membership base. ASI Shows, the flagship series, are large-scale convention center trade shows held in Orlando, Fort Worth and Chicago. fASIlitate is a hosted buyer event that brings together the industry’s elite – top suppliers and million-dollar distributors – for three days of scheduled one-on-one meetings in select hotels across the country. FASI500 is a new hosted buyer event which brings together suppliers and distributors who sell over a half of a million dollars in the promotional products industry. The ASI Roadshow visits top cities across North America and gives distributors an opportunity to escort their top clients. Visit for more information about our full event portfolio.