ASI’s New Industry Intern Program Kicks Off To Great Success

Proforma, EmbroidMe and Minuteman Press participating in ASI Summer Internship Program

TREVOSE, PA – June 2, 2016 –The Advertising Specialty Institute® (ASI) today announced its new internship program is enjoying a successful start, with 108 interns set to learn about the promotional products industry while working at 69 different participating companies, including Proforma, EmbroidMe and Minuteman Press.

“For a first-time program, we’re off to a very strong start, and I’m very thankful to the many companies helping millennials learn about our industry and the creative marketing possibilities of promo products,” said Timothy M. Andrews, president and chief executive officer of ASI. “This is proving to be the industry’s most successful intern program.”

ASI kicked off its ASI Summer Internship Program this week with the first of five educational webinars available for participants. The recorded webinars are available to the interns to view any time at their own pace. Topics include an industry overview, training in the industry’s number-one product sourcing database, ESP®, digital marketing and website creation.

In addition to the webinars, interns also receive the following from ASI:

• Free ESP access for the summer, expiring 9/1/16
• A chance to win a $1,000 scholarship
• Internship certificate upon completion of the program
• An ASI summer gift pack of promotional items
• VIP breakfast at ASI Show® Chicago, taking place Tuesday, July 12, through Thursday, July 14, and featuring a special keynote Q&A with national political pundits Mary Matalin and James Carville.

“One of the biggest concerns distributors have over hiring summer interns is the time and effort it takes to train newcomers about our industry, which is why we made training a key component of our internship program,” said Andrews.

According to Forbes magazine, there are 80 million millennials in America alone, and they represent about a fourth of the entire population and $200 billion in annual buying power. Studies show that as the age and demographics of buyers change, industries need to reflect those demographics in their own workplaces to better understand changing preferences and reach new audiences.

For more information on the ASI Summer Internship Program, please contact your ASI sales representative.

About ASI

The Advertising Specialty Institute (ASI®) serves a network of 25,000 suppliers, distributors and decorators in the $22 billion promotional products industry. ASI’s flagship product, the technology platform ESP®, manages the industry’s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 61 countries to be more efficient, productive and profitable. ASI’s Counselor® magazine provides the most authoritative business content in the industry, and the ASI Certification Program features 500+ live and online education courses for over 40,000 professionals. The company, family owned and operated since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA. For more info: www.asicentral.com.