ASI Partners With Stahls’ TV On Expanded Decoration Education

Members can learn decorating techniques and earn ASI education points from videos and webinars

TREVOSE, PA – June 1, 2016 –The Advertising Specialty Institute® today announced it is partnering with Stahls’ TVto provide expanded decoration education through free videos and webinars.

ASI members can now earn additional points toward ASI certification for a Bachelor or a Master of Advertising Specialty Information by learning about decorating through free videos and webinars offered by Stahls’, a world leader in the development, manufacturing and distribution of heat-printing technologies.

The affiliation between Stahls’ TV and ASI gives members free access to 70 additional online videos covering all aspects of decorating with heat-applied materials. Topics range from choosing the right media for the job to application, marketing, serving niches, multimedia, personalization, pricing and more.

The existing ASI education library at offers more than 300 videos designed to help promotional product distributors and decorators expand their business while earning certifications through the ASI Education Certification Program. To date, more than 40,000 industry professionals have enrolled in the free ASI University.

To watch ASI certified videos on, visit

“We’re thrilled to affiliate with Stahls’ to offer our members BASI™/MASI™ credit for decorating courses they take on,” says Nicole Rollender, executive director of professional development for ASI. “This is a natural fit because ASI and Stahls’ are both committed to providing education to industry professionals that will help them stay current and competitive.”

The ASI Education Certification Program is free for ASI members and user-friendly, with all 500 courses automatically tracked electronically via ASI’s digital campus. The extensive educational program supports the needs of everyone, from newcomers to proven industry veterans, with sales, marketing, social media, business-building and technology courses offered online and in person at ASI shows and events, presented by experts in their field.

The BASI (Bachelor of Advertising Specialty Information) certification requires 75 points, and the MASI (Master) requires 175 points. Once members earn the number of points required, they must pass a free online BASI or MASI final exam.

ASI annually invests $1.3 million to educate its members. During the 2015 ASI Show® season, a total of 5,295 attended classes, making ASI the largest educator in the industry. ASI Education is just one of many exclusive benefits offered to ASI members. Click here to review member-only discounts offered by affiliate partners through ASI’s Business Savings Program.

With a full spectrum of education, information and research programs, ASI has everything it takes to help ad specialty professionals learn the business and remain competitive. ASI offers an unmatched portfolio of educational opportunities, award-winning publications and insightful research reports.

For more information on ASI Education, contact Nicole Rollender, ASI’s executive director of professional development and editor of Wearables, at [email protected].

For more information on Stahls’ TV, contact Mary Blondell, Stahls’ promo marketing manager, at (586) 859-4339 or [email protected].

About ASI
The Advertising Specialty Institute (ASI
®) serves a network of 25,000 suppliers, distributors and decorators in the $22 billion promotional products industry. ASI’s flagship product, the technology platform ESP®, manages the industry’s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 61 countries to be more efficient, productive and profitable. ASI’s Counselor® magazine provides the most authoritative business content in the industry, and the ASI Certification Program features 500+ live and online education courses for over 40,000 professionals. The company, family owned and operated since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA. For more info:

About Stahls
Stahls’, a GroupeSTAHL company, is a world leader specializing in the development, manufacturing and distribution of heat-printing technologies. Stahls’ provides customers with the most cost-effective and efficient ways to decorate garments. Stahls’ is located in Sterling Heights, MI, with GroupeSTAHL operations located throughout North and South America, Europe, Asia and Australia.