Swing Into Summer With Golf Promos

By Aileen Flaherty 

As the weather warms up, the demand for golf-related promo items skyrockets.

It’s easy to see why golf is so popular among professionals in nearly every industry. Golf is the perfect intersection between sports and business – it’s active and competitive enough to entice serious athletes, yet leisurely enough to encourage social interaction and networking.

This low barrier of entry and ability to entice players of all skill levels ensures golf’s heightened popularity, as proven by increased ESP^® search results for golf-related items in May.

The center of any golf-themed campaign is, of course, golf balls. Every golfer needs to start with a collection of balls before they tee off, and since each ball is a miniature canvas for your brand or event logo, it’s the most popular choice for good reason. There’s a wide range of balls to choose from for each market and skill level, from low-budget balls meant for low-impact play like miniature golf to top-of-the-line, pro-level offerings like the Titleist Pro V1. No matter which end of the budget spectrum your clients’ businesses fall, golf balls are sure to be a hit with your clients.

When rounding out your golf promos, look to essential accessories that nearly every golfer will keep in their bag, the most versatile of the bunch being a simple yet irreplaceable microfiber towel. These are a must for cleaning off golf clubs or balls between shots or wiping down wet golf carts after a rain shower. Most towels on the market are lightweight, quick-drying and feature a clip attachment so they’re easily accessible.

There are many other promos to look into that golfers use every time they’re out on the course. Golf tees are an extremely cheap way to get brand exposure at the start of every hole. Divot tools and ball markers are more niche products but are nonetheless used often and will be highly appreciated gifts for more serious players. And anyone hitting the links can use a little UV protection in the form of sunscreen or lip balm.

Now that you know which products to purchase for your golf-centric campaigns, let’s take a look at some of the top clients for these promos:

• Charity Golf Tournaments – Tournaments are a popular way to raise money for specific causes, and these outings need promo and signage to raise awareness before, during and after the event. These tournaments are often an annual event, and their promo needs are evergreen.
• Golf Courses/Pro Shops – Every golf course wants the opportunity to promote itself to the community through various merchandise and promo giveaways. They’ll even want their logo on scorecards and miniature pencils. Most golf courses also have pro shops as well, which is a great opportunity to pitch high-end performance wear and hats.
• Clinics and Workshops – As golf becomes increasingly popular, training facilities are becoming more common in nearly any town with a course nearby. These clients will always be in the market for balls, golf tees and branded merch.
• Trade Shows and Conventions – Even if a particular event has nothing to do with golf, you can still count on golf gifts being a popular choice among the trade show demographic. The next time the sun is shining, and they head out to their local course, they’ll think of your brand.
• Corporate Gifts and Incentives – Whether your clients want to reward customers for their loyalty or employees for hitting goals, year

Find all the hottest golf items on ESP+.