Social media is one of the most flexible and cost-effective forms of advertising your company can deploy, and it doesn’t have to be complicated. There are several approaches you can take to thrive on social platforms like Facebook, Instagram, X (formerly Twitter) and LinkedIn, and we’re here to help you get started.
While most businesses should incorporate more traditional print and digital advertising into their strategy, very few marketing methods can enhance brand awareness and extend your influence quicker than social media.
Consistency is key when it comes to social media marketing. By posting regularly, highlighting your products, sharing like-minded content and engaging with your audience, you’ll be able to create a strong brand identity over time that consumers can easily identify with.
Your social media feeds are your fastest line directly to your customers and prospects. Connecting is as easy as one click, and comments flow freely and instantly, which means using social as a form of communication is not only simple, but also highly recommended.
Engaging directly with your audience has many benefits. It strengthens your relationships and allows you to solicit feedback on your products and services, solidifying your brand as a transparent and trustworthy one. Posts with more engagements get seen by a larger audience as well and analyzing your patterns and analytics (click-through rates, conversions, etc.) will help improve your future posts.
In order to connect with potential customers across different demographics, locations and interests, it’s best to utilize targeted advertising.
With ASI Creative Labs, you can connect with distributor prospects and customers via sponsored social ads on our ASI Central social media channels. Promote your brand and products on the newsfeeds of a highly engaged social media audience, including thousands of users across Facebook and Instagram.
Most (if not all) of your competitors are active on social media already, so it’s essential to see how they’re deploying their social strategy, analyze what’s working for them, and most importantly, try to set yourself apart by offering something that no one else does.
As mentioned before, simply being consistently active on social media and available to answer any questions or concerns will put you in good standing with your customer base. Providing excellent customer service doesn’t cost anything, and making a great impression is a priceless investment for any business.
Monitoring your social feeds is also a great way to understand and anticipate your audience’s patterns. Knowing what your customers like and dislike is invaluable information, and being able to tweak campaigns based on immediate feedback will have a positive effect on your bottom line. This sort of flexibility won’t go unnoticed and is another way to cement a positive reputation in the social media landscape.
Want to learn more about improving your social media strategy? Check out our e-book, Marketing Your New Promotional Products to Existing Clients.