Sustainable Promos to Pitch: Custom Planter Plots

By Anthony Foti 

These days, if it’s sustainable, people want it! Always include sustainable promo products, like customized planter pots, in your presentations. Remind clients they’ll elevate their brand in end-users’ minds by giving out green promo. Plus, planter pots are a unique corporate gift, helping your clients leave a lasting impression. Let’s take a look at custom planter pots and markets you should target.

Planter Pots by Budget

Custom planter pots brighten up any room, balcony or outdoor space, while also making for a functional and eye-catching promotional item. Depending on your client’s budget, you can present different choices that all hit the goal of sustainability.

• Low Cost – Client on a tight budget? No problem! Look for a small basic pot that can be imprinted with a logo. Keep in mind many low-cost options are plastic. Your clients with strict sustainability goals might want another choice – and this could be a great opportunity to upsell them! For a little more cost, you can suggest metal or clay planters.
• Mid-Range – When you enter mid-range options, you’ll see most pots include a plant or seed packets. You’re also more likely to find the pot material to be ceramic, metal or a sturdier plastic. This stronger plastic is better than the low-cost pots because it’s more durable and more likely to be reused. And we all know how important reusability is when it comes to brand promotion AND sustainability.
• High-End – If your client has money to spend and really wants to impress, high-end planter pots will get the job done. These pots include the plant (everything from money and holiday trees to succulents) and are sure to make the recipient feel appreciated. You can also pitch things like self-watering planter pots, hydroponic growing systems or planters that levitate (for real!).

Customers for Planter Pots

Like many promos, a custom planter pot can be given for a variety of reasons. Here are just a few suggestions:

• Corporate Events – Tell clients they can make an instant impression by giving attendees a planter pot. If attendees have far to travel, suggest they send it to their homes ahead of time to build excitement for the event.
• New Customer/New Hire – Welcome new customers or new hires with a little greenery to get things started on the right foot.
• Thank-You Gift – A great, sustainable way to say, “thank you,” and keep brands top of mind.
• Holiday Gifts – Plants are appreciated by a large demographic, so most recipients (even if they don’t have a green thumb) will appreciate and remember the gesture.

When it comes to a specific audience to target, here are just a few ideas to get you started:

• Interior Designers – Plants are an important component to decorating. Suggest interior designers give out custom planter pots to prospects and customers. They can work great as an intro during the first consultation, or a thank-you when the job is complete!
• Real Estate Agents – Suggest agents gift their clients a custom pot on closing day.
• Landscaping Companies – Plants are their business! Recommend they give customers a custom planter pot to ensure their logo is seen daily.
• Garden Center and Plant Nurseries – Encourage customers to spend a certain amount to get a free custom planter pot.
• Nonprofits – Pots will work for most nonprofits, but make sure to target any environmentally focused ones first (they are low-hanging fruit).
• Souvenir & Gift Shops – Planter pots will be attractive in most gift shops, but especially ones in national parks or display gardens.

As you can see, you really can’t go wrong pitching custom planter pots. End-users love sustainable, reusable promos, and your customers want their brand seen regularly. Search ESP+ today to find planter pots you can include in your next sales pitch!