Destiny Maruri

Intro Philadelphia’s influence on printing is as rich and deep as America’s very own history. In the 18th century, it was the leading center for printing in the colonies, so it shouldn’t come as a shock that Philadelphia produced top-of-the-line printers who have since changed the promotional products industry. In 1963, Bernie Homer started The Homer Group (asi/226343), originally a photo finishing lab. By 1980, it had expanded into graphic design, photography, and video production. By 2008, The Homer Group expanded further into marketing and consulting. By 2016, they took the promo world by storm as an official ASI® distributor,…

Introduction When the team at Holland Bar Stool Company (asi/61409) started exploring new ways to grow their business beyond their thriving traditional and licensed furniture roots, they quickly discovered the potential of the promotional products industry. Holland’s Michigan mindset has allowed them to create beautifully hand-crafted pool tables, barstools, banners and all other game room necessities for decades. With immense experience in custom manufacturing and official licensing, expanding into promo was a natural next step. Since partnering with ASI®, Holland Bar Stool has turned that decision into one of the most transformative chapters in their 30-year history, becoming a furniture…

Summer is in full swing, which means everyone’s looking forward to their perfect beach day – warm sand, cool breeze, a refreshing dip in the ocean and the right gear to make the experience all the more enjoyable. The best beach accessories not only enhance your time under the sun but also offer unbeatable branding opportunities. Get ready to elevate summer adventures with these must-have promotional products. Beach Towels – An essential for any trip to the beach, pool or park, beach towels are not only absorbent, comfortable and multipurpose – they’re also a large canvas for your imprinted brand…

A promotional product, also known as a swag item, ad specialty, or promotional item, is any article of merchandise that is branded with a logo or message and used to promote a company, organization, product, service, or event. The key purpose is to create lasting impressions, build brand awareness, and foster customer loyalty. What is the Purpose of Promotional Products? Promotional products serve a variety of strategic purposes for businesses: Brand Awareness: Keeping a brand top-of-mind by placing its logo or message in front of potential and existing customers. Lead Generation: Attracting new prospects at trade shows, events, or through…

 A STEP-BY-STEP WORKBOOK Starting your promo business is exciting! And while it may feel a bit overwhelming, ASI® is here to guide the way. This 90-day plan breaks down exactly what to do, when to do it, and which ASI tools will help you along the way. Follow these steps to build a strong foundation, gain customers, and grow quickly. Launch your business with confidence and get your first sales fast. DAYS 1-30: SET UP YOUR BUSINESS & LEARN THE INDUSTRY Key Goals: Get familiar with the promo industry, set up your business, and build your supplier…