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ASI Pavilion Brings Print and Promo Markets Together at Massive PRINTING United Expo

Trevose, PA – September 16, 2026

New ASI Pavilion adds a fourth trade show to ASI’s lineup, creating a dedicated destination for products,
education, ideas and connections inside 1 million-square-foot Las Vegas Expo

The convergence of print, promo, apparel and decoration is creating new opportunities for businesses to expand their offerings, deepen client relationships and capture more revenue – and a new Advertising Specialty Institute® (ASI) initiative will bring those worlds together at one of North America’s largest print and decorated apparel events.

ASI will debut the ASI Pavilion Wednesday, September 23, through Friday, September 25, at PRINTING United Expo 2026 at the Las Vegas Convention Center, creating a show-within-a-show where distributors, printers, decorators and other industry professionals can explore the growing connection between print and promo.

Dozens of exhibitors will fill the ASI Pavilion with products, ideas and inspiration, giving attendees the chance to see and handle products, make new connections and find resources and potential partners who can help turn an existing client order into a bigger opportunity.

Register free for access to both the Pavilion and the entire PRINTING United Expo.

“For attendees from either market, the opportunity is bigger than adding a single product or service – it’s seeing how the broader world of branding is changing and discovering more ways to serve the clients they already have,” said Ashish Mittal, CEO of ASI, the premier technology, marketing and information provider serving the $27.7 billion promotional products industry. “The ASI Pavilion gives businesses a home base to explore new prospects, surrounded by an enormous Expo filled with ideas, technology and potential partners they might never encounter otherwise.”

Inside the ASI Pavilion

The ASI Pavilion Welcome Center will serve as the entry point, helping attendees discover resources, activities and opportunities throughout the space.

Show floor activities at the ASI Pavilion:

  • Promo Peptalks will tackle market trends and growth opportunities, including translating print sales into promo revenue, new apparel decoration trends and “Why You’re Leaving Money on the Table Not Selling Print AND Promo,” along with sessions on sustainability, global promo opportunities and some of the buzziest products from the show floor.
  • “Beyond Ink: Real-World Lessons From Printers Selling Promo” will feature printers who have already expanded into logoed merchandise, sharing what’s working, what surprised them, where they’re finding opportunities and mistakes to avoid. “From Print Buyer to Promo Distributor: How To Add Revenue Without Adding Equipment” will show attendees how to use ASI’s supplier network to fulfill promo orders without taking production in-house.
  • Other ASI sessions will include “The $28 Billion Opportunity: What Printers Need To Know About the Promo Products Industry” and “Promo Industry Trends and Emerging Product Categories,” offering insights into the industry, margin potential, market-entry guidance and what’s selling.
  • At the ASI Patch Lab in the Pavilion Welcome Center, attendees can collect custom patches to add to a giveaway tote bag while seeing firsthand how interactive promo and memorabilia can create unforgettable brand experiences.
  • Connect over morning espresso and afternoon hot dogs, experience the latest AI-powered ASI technology and, on Thursday, attend the free ASI Promo Party, 3-5 p.m. in the ASI Booth, C4507, with beer, wine, soft drinks and snacks, bringing the print and promo communities together on the show floor for the networking that’s the hallmark of every ASI Show and event.

A million square feet beyond the Pavilion

For promotional products distributors who don’t typically attend a print industry trade show, PRINTING United Expo offers a rare chance to step into an entirely different marketplace – exploring capabilities, technology and potential partners that could open new opportunities with existing clients.

For print professionals, the ASI Pavilion adds a dedicated promotional products experience to the Expo – with dozens of exhibitors and direct access to ASI resources, suppliers, education, technology and industry expertise.

ASI and PRINTING United Alliance formed their strategic partnership in 2024 to help businesses capitalize on the growing connection between print, promotional products and decoration. The inaugural ASI Pavilion brings that partnership to life on the PRINTING United Expo show floor.

PRINTING United Expo takes place September 23-25 at the Las Vegas Convention Center.

REGISTER FREE.

More ASI Shows ahead in 2027

The ASI Pavilion expands ASI’s trade show lineup to four events, giving promo professionals more opportunities to discover new products, meet suppliers, build relationships and find new ways to grow their businesses.

The 2027 ASI Show schedule includes:

  • ASI Show Orlando, January 5–7, 2027. Registration open.
  • ASI Show Fort Worth, March 1–3, 2027
  • ASI Show Chicago, July 27–29, 2027
  • ASI Pavilion at PRINTING United Expo, Las Vegas, Sept. 14-16, 2027

To learn more about upcoming ASI Shows, visit asishow.com. For more information on the new ASI Pavilion at the Expo, contact Andy Cohen, ASI senior vice president of media, events & marketing services at [email protected].

About ASI

The Advertising Specialty Institute® (ASI, asicentral.com) is the premier technology, marketing and information provider in the $27.7 billion promotional products industry. The ASI flagship platform ESP+ connects tens of thousands of distributors and suppliers through an all-in-one system for product discovery, sourcing, presentations and online stores. Founded in 1950, ASI is a family-owned, multigenerational business, with third- and fourth-generation Cohn family members actively involved in the company. ASI also delivers trusted industry news, research, shows, events and education.