Unlock Growth: Why Connect With Distributors as an ASI Supplier

By Aileen Flaherty 

In today’s competitive promotional products industry, standing out and expanding your customer base takes more than great products –it requires the right connections. That’s where ASI supplier membership comes in. By joining ASI, suppliers gain access to thousands of qualified distributors actively looking for new products and partners. Reaching promotional product distributors just got easier with ASI’s tools, advice and support.

When you become an ASI supplier, you get access to a powerful network of over 25,000 distributors. These distributors are the industry’s sales engine, bringing your products directly to end-buyers across every market and vertical. By connecting with these industry game-changers through ASI’s platforms, you’re set up to be showcased in front of the right audience.

As a supplier member, you gain access and visibility on ESP+, the industry-leading product database and search platform. Distributors rely on ESP+ to discover, compare and order products for their clients. Listing your items on ESP+ means your products appear where buying decisions are made. Plus, with built-in analytics and marketing tools, you can track engagement, manage product listings and identify new opportunities to increase sales.

Success in the promo industry is built on relationships. ASI connects you directly with trusted distributors through targeted marketing tools, trade shows and digital resources designed to help you stand out. Whether you’re introducing new products, nurturing repeat business or entering the market for the first time, ASI gives you the visibility and credibility to make meaningful connections that drive long-term growth.

As an ASI member, you become part of the most established network in the promotional products industry. The ASI brand is recognized and respected by distributors and buyers alike, giving you instant credibility. You’ll also have access to educational resources, marketing insights and data tools that help you stay ahead of trends and outperform competitors.

Becoming an ASI supplier isn’t just about exposure –it’s about partnership, performance and profit. From enhanced visibility on ESP+ to direct access to distributors and decision-makers, ASI membership empowers you to take control of your growth and expand into new markets.

Ready to grow your business? Join ASI as a supplier today and start connecting with the distributors who can take your products to the next level.