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ASI Launches ESP+ Stores and Unveils Promo’s First End-to-End E-Commerce Solution

TREVOSE, PA – January 2, 2025

The Advertising Specialty Institute® (ASI), the leading global resource for the $26.1 billion promotional products industry, today launched ESP+ Stores, a game-changing innovation that sets a new standard for e-commerce in the promo space. By integrating its new branded online stores with its powerful ESP+ platform, ASI has created the industry’s first true end-to-end e-commerce solution.

More than just a tool for building online stores, ESP+ Stores bridges long-standing gaps in the promo supply chain, empowering distributors to work smarter, sell faster and strengthen relationships with clients and suppliers alike.

“ASI invested significant resources to deliver a breakthrough solution that revolutionizes the way you manage branded storefronts while redefining how everyone connects and collaborates,” said Timothy M. Andrews, president and chief executive officer of ASI, the industry’s foremost technology, marketing and events provider. “With ESP+ Stores an integral part of a unified ESP+ platform, every piece of the supply chain is now linked together, transforming workflows. Freed from technical headaches, distributors can focus on success in today’s fast-paced e-commerce landscape.”

A Bigger Picture for the Promo Industry
Consider a distributor tasked with helping a corporate client celebrate a 25th anniversary. Using ESP+ Stores, the distributor can quickly design a sleek branded store showcasing a curated collection of anniversary gifts, such as custom tumblers, branded apparel and commemorative plaques. The client’s employees and partners can then browse and order directly from the store while, behind the scenes, ESP+ automatically consolidates the orders, simplifies communication with suppliers and ensures seamless delivery – all without the distributor lifting a finger to manage technical details.

“By bringing simplicity, customization and scalability together in one connected experience, ESP+ Stores allows distributors to focus on what matters: growing their business,” said Andrews.

Key Benefits of ESP+ Stores

  • Custom-Branded Stores, Simplified: Build customized stores for distributor clients in minutes to enhance loyalty and satisfaction with a modern shopping experience tailored to their needs.
  • Seamless Fulfillment: Streamline order aggregation to reduce manual work and ensure every order flows seamlessly from order to fulfillment.
  • Unmatched Product Access: Access the promo industry’s largest product library with accurate, up-to-date data curated by ASI experts.
  • Unified Workflow: Integrate every stage of the process, from setup to delivery, to reduce delays and minimize errors.
  • New Revenue Streams: Quickly respond to trends or client demands with niche stores that open new doors for growth and client retention.

Driving the Promo Industry Forward
ESP+ Stores exemplifies ASI’s commitment to fostering innovation that benefits the entire industry. By forging stronger connections across the supply chain, the platform positions distributors to adapt to evolving markets and deliver a superior experience to their clients.

“Distributors no longer have to juggle disconnected systems or face the frustration of outdated information,” added Andrews. “ESP+ Stores empowers them to meet their clients’ needs with agility and confidence, ensuring they stay ahead in a competitive market.”

Distributors and suppliers can see ESP+ Stores in action at the ASI Orlando show, Sunday, January 5, and Monday, January 6, at the Orange County Convention Center. Demos at ASI booth #348. Learn more, add ESP+ Stores or join ASI for the full benefits of membership.

About ASI
The Advertising Specialty Institute (ASI®, asicentral.com) serves a network of 25,000 suppliers, distributors and decorators in the $26.1 billion promotional products industry. The company’s flagship product, the technology platform ESP®, manages the industry’s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 53 countries to be more efficient, productive and profitable. The ASI media and research operation provides the most authoritative business content in the industry, and the ASI Certification Program features 200+ live and online education courses for industry professionals. The company, family-owned and -operated since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA.