7 Tips for Building Strong Supplier Connections at the ASI Show

By Aileen Flaherty 

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Attending ASI Show is a fantastic opportunity to discover new promotional products, meet key suppliers and enhance your business. We’re about to share seven tips to help you make the most of your time at this exciting trade show.

Tip 1: Research Exhibiting Suppliers Pre-Event

Before the show starts, review the ASI Show exhibitor list. Think about your clients’ markets, product demands and overall branding needs and look for suppliers who can support those needs. This pre-show research helps you target the right suppliers who can directly help you reach sales goals.

Tip 2: Plan Your Booth Visits

Download the floor plan and mark the supplier booths you want to visit. Create a tiered schedule to ensure you can meet with all top-priority suppliers, and then also plan which additional suppliers to visit if you have extra time.

Tip 3: Set Clear Product Discovery Goals

Define specific goals for the number and type of products you want to discover. Whether you’re looking for the latest trends, better pricing or more customization options, having clear objectives will help you stay focused and ensure you leave the show with new solutions to show clients.

Tip 4: Collect Contact Information

Always gather business cards and other contact details from suppliers and make sure to record ASI numbers for easy follow up. Keeping detailed notes on your conversations with every supplier so you can reference topics you discussed at the show. This will help you personalize communications, build stronger connections and grow your network.

Tip 5: Follow Up Promptly

After the show, reach out to your new contacts within a week when everything is fresh. Timely follow-ups are crucial for converting initial meetings into actionable opportunities. Be sure to also ask if the supplier is still running their show special or if they have any other specials coming up. This is a great way to pass savings onto your customers.

Tip 6: Prepare Engaging Presentations

Once you’ve identified new products, create presentations to showcase these finds to your customers. Develop a flexible template that highlights the unique selling points and benefits of the products. Remember to always include how a product can be used and why it will help your client’s brand resonate with end-users. Tailor your presentations to address your customers’ specific needs and interests.

Tip 7: Social Media

Share your experiences and the exciting products you’ve discovered on social media. Show any cool features or upload a video of the product in action. Engaging with your network can generate interest and buzz and help you connect with both suppliers and potential customers.

Follow these tips and you’re sure to get the most out of your ASI Show experience!

Visit asishow.com to see more highlights and register to attend!