Counselor Celebrates 75 Promo Companies On Best Places To Work List

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In 2024, promo employees want flexible, caring, family-like workplaces.

ASI’s Counselor, the print and online voice of the promo industry, recognized companies that embody core values such as trust, caring and employee empowerment. “Flexibility” was the highest-ranked field out of the 17 qualities that thousands of promo employees graded their companies.

“These outstanding companies, representing different sizes and locations, collectively contribute to a vibrant, thriving promo industry,” said C.J. Mittica, editor-in-chief of ASI Media, the research and reporting arm of ASI, the leading technology, marketing and information provider in the promo industry. “The leaders of these companies set a high standard, inspiring others to prioritize employee well-being and professional growth.”

Counselor profiled companies categorized by their number of employees: Extra Large, Large, Medium, and Small. Among the 75 recognized companies, here are the top companies in each sized class:

• You Name It Specialties (YNIS asi/365123; San Antonio, TX) Clinching the #1 spot overall and #1 in the “small” category, YNIS prioritizes a people-first ethos with a dynamic, diverse culture characterized by care, compassion and a close-knit familial atmosphere. While support staff work in the office, sales reps are remote.
• Whitestone Branding (asi/359741; New York, NY) As #2 overall, and #1 “medium” company, this fully-remote distributor distinguishes itself with core values centered on collaboration and collegial relationships. Employees praise its receptive, flexible and transparent culture.
• Picnic Time (asi/78065; Moorpark, CA) The #1 company in the “large” category and #21 overall, is family-owned and operated, with a hybrid work model and “Conscious Culture” philosophy that cultivates an atmosphere of collaboration and shared growth.
• Tekweld (asi/90807; Hauppauge, NY) This Top 40 supplier, #1 in the “extra-large” category and #37 overall, champions innovation and creativity, promotes professional growth along with a work-life balance and prioritizes diversity and inclusion.

Below are statistical highlights from the 2024 list of the 75 best places to work in promo:

• Nearly 90% of distributors have a hybrid or fully virtual work policy
• 55 distributors and 20 suppliers
• 25 small companies
• 35 medium-size companies
• 7 large companies
• 8 extra-large companies

ASI’s Counselor magazine has honored top companies in the promo products industry since 2008. To be named a Counselor Best Place to Work, industry firms participated in a months-long survey process where employees evaluated their company on 17 different qualities. The grading occurred on a 1-5 scale, with 5 being most positive and 1 being most negative. Counselor then analyzed the scores to determine the final rankings.