Norman Cohn’s 5 Tips for Success

1. Businesses will always need advertising to get out their message. And the best way to advertise remains ad specialties, which provide the best ROI of almost any media. Businesses that don’t advertise will soon be advertising their business for sale!
2. You will never be the lowest-cost provider. Someone will always sell cheaper. So sell ideas, not products.
3. This is one my father taught me: In business, you must always have honesty and integrity. If you give your word, you keep your word.
4. To keep growing, our industry needs to educate participants, including every sales and customer service person. A great way to prove you are serious is to pass an ASI BASI™ and MASI™ test and wear the pin as I do.
5. One person can’t solve all the world’s problems, but one person can help make the world a better place. Make a difference, however you can.