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Best-selling end-buyer catalog helps drive key 4th-quarter sales
TREVOSE, PA – August 16, 2013 – The Advertising Specialty Institute® (ASI) today announced it’s already sold over 40,000 copies of its upscale 2013-2014 Gift Book™ catalog, designed with elegance and flair to command attention during the all-important holiday selling season.
According to Counselor® magazine, more industry sales occur in the fourth quarter than any other period of the year, thanks in part to end-buyers in need of quality items for incentives and corporate gift-giving programs. Over 75% of active distributors say catalogs are essential for promoting their brands.
This year’s Gift Book also comes with a special offer: distributors who buy 50 copies get an additional 50 copies of ASI’s hardbound directory Media File® free. To receive this offer, contact [email protected] today.
Categories in the The Gift Book include classics like awards, clocks and computer accessories, along with tools, tech, toys, gadgets, sports, food and drink. Gifts range from salmon fillets and beveled glass ornaments to custom cufflinks and personalized plants.
Product spotlights on bags, writing instruments, desk accessories and outerwear feature useful statistics on age, gender and even location – perfect for tailoring sales pitches and helping prove the lasting value and affordability of promotional products. For instance, 66% of consumers in Philadelphia tell ASI they own a branded writing instrument, versus 50% in the U.S. overall.
The Gift Book features:
View sample pages of the 2013 The Gift Book catalog and order online at ASI Central. For more information, contact Dan Brown, executive director of distributor services, at [email protected] or (800) 546-1350.
“The latest edition of the Gift Book is ASI’s most elegant catalog, designed to appeal to the most discerning end-buyer during the critically-important holiday selling season,” said Timothy M. Andrews, president and chief executive officer of ASI. “Whether you have a favorite client to thank or an entire company to impress, you’ll find page after page of suggestions, ideas and inspiration along with timeless gifts sure to leave lasting impressions.”
Studies show 55% of online buyers shop with a catalog in hand, and that customers keep catalogs and use them for reference, making them more valuable than television, radio and Web-based marketing. The average distributor reports ASI catalogs produce $19,000 in sales each year.
The 2013-14 Gift Book catalog is one of seven customized catalogs offered by ASI as sales-generating tools for suppliers to advertise a wide variety of products and for distributors to sell, market and promote their brands.
About ASI
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web® is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.
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