2011 Spectrum Celebration Catalog Sparks Second Selling Season

Best-selling end-buyer catalog now available for first time in summer/fall edition

TREVOSE, PA – July 6, 2011 – The 2011 Spectrum Celebration catalog from the Advertising Specialty Institute (ASI) is now available in a brand new summer/fall edition with a special “select” section featuring top-rated suppliers.

Guaranteed circulation of Spectrum Celebration is 200,000 and ASI has already received pre-orders totaling nearly 41,000 copies for its latest catalog offering.

The catalog contains over 200 products from over 50 suppliers, in all price ranges. Spectrum Celebration provides full-color imprinting for distributor logos on the front and back covers.

Spectrum Celebration features:

• Special section featuring 4-star+ suppliers
• Customer favorite section
• Money-saving coupons
• Self-mailer size that also fits easily into a 6″ x 9″ envelope
• Free digital version, including a customizable version on LogoMall websites
• Free shipping

“Just when you need to jumpstart the second selling season, Spectrum Celebration is here, packed with products from top-tier suppliers and destined to become an indispensable and versatile selling tool,” said Timothy M. Andrews, president and chief executive officer of ASI. “The convenient size makes it perfect to leave behind or to mail, and the customer favorite section offers tried-and-true products for any budget.”

According to a recent ASI study of end-buyers, paper catalogs drive 93% of purchasing decisions. Further, the study shows that 91% of the time, recipients take action as a result of something they noticed in a paper catalog, with nearly half (49%) purchasing a product.