ASI® Enhances LogoMall Capabilities

Provides distributors and suppliers more customization and better business management

TREVOSE, PA – January 13, 2009 – Advertising Specialty Institute^®, the largest media and marketing organization serving the advertising specialty industry, announced today the redesign of ASIsecure, the tool that allows users of LogoMall, PromoShop or ASISupplier web sites to customize and manage their online presence with less time and effort. 

The tool now provides users with a time-saving way to update their site’s design and content, including featured products, and to pick up client order requests and traffic reports in one place.  Users can also export orders, leads and catalog inquiries in batches to an electronic file to eliminate double entry and streamline the order management process.

Distributors and suppliers will have access to the new ASIsecure in coming weeks, at a time when LogoMall continues to grow.  In fact, LogoMall is the premier web site solution for promotional distributors to market over 300,000 promotional products to buyers online and the LogoMall network received over 8.4 million visitors last year.
 
With this update to ASIsecure, LogoMall customers who also use ProfitMaker will have the ability to export shopping cart orders directly into ProfitMaker, allowing for a more seamless ordering system.  ProfitMaker, from ASI Computer Systems Inc., is advanced business software that provides electronic links between distributors and suppliers.

The enhancements were created using feedback from subscribers, product research and information from focus groups conducted by ASI. 

“ASI is concentrating on helping industry companies become stronger and more streamlined in 2009,” said Timothy M. Andrews, president and chief executive officer of ASI.  “The redesign of ASIsecure allows users to operate more efficiently by updating vital information for customers and prospects easily and by using the new exporting feature to streamline order flow.” 

“The fresh design of ASIsecure is easy to navigate, with all of the information businesses need to customize their site right at their fingertips,” said Karyn Coates, executive director of e-media and member benefits.  “Users can also quickly find support, video tutorials and tips to help them create a more visually exciting online presence that clients will notice.”

In addition, new features of ASIsecure include:

• Preview screens that help users see changes as they are being made.
• A text editor tool that helps format copy for the web, without knowing HTML code.
• An updated featured product tool that helps build custom sets or can select from ASI’s themed set of products.
• Fresh tips on how to drive customers to a web site and how to keep them shopping.

ASIsecure provides value at a time when distributors and suppliers need it most, and LogoMall web sites provide an economical solution for marketing advertising specialties online and around-the-clock.  Watch for more enhancements to the LogoMall network in the coming months.

For a video demo of ASIsecure, visit www.asicentral.com/asisecure.  For more information, contact Karyn Coates, executive director of e-media and member benefits, at [email protected].

About ASI
Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties.  Supplier firms use ASI print and electronic resources to market products to over 22,000 ASI distributor firms.  Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers.  ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools.  Visit www.asicentral.com.