Branding

135 Promos Re-Brands as Blank Goods-Only Supplier

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The company is an affiliate of Top 40 promo supplier Logomark.

Artist Merch Now for Sale in Amazon Music App

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Amazon Music announced the new offering on March 10.

Case Study: One ‘Live’ Sale Begets Another

After learning of a Washington-based promo...

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PromoKitchen Announces Tee Hamilton Creative Scholarship

Hamilton, a beloved industry visionary, pa...

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Weisbach-Led Group Closes Overture Acquisition

Promo icon Lou Weisbach has an aggressive ...

Twitter Plans Subscription-Based ‘Super Follows’

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In addition to a paid content model for certain users, the social media site is looking...

5 Tips to Improve Your Livestreaming

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Viewership of live videos has increased during the pandemic. Now might be the right tim...

How to Market Effectively With Text Messages

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It just makes sense to meet people where they are – on their phones. SMS marketing can ...

The Image Group Tops $50M, Launches New Brand Identity

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The Ohio-headquartered promo distributor, which grew revenue by 44.6% in 2020, has also...

ADG Debuts New Logo

The Top 40 promo products supplier said th...

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ASI Digital Expo: A Look at Industry Trends, Tips

The two-day virtual event featured product...

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Brady Tops NFL Merch Sales Rankings

The seven-time Super Bowl winner is the cu...

ASI Digital Expo: Win More Business With Video

Put these practical tips into play to boos...

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Improve Your Sales With Lumpy Mail

Michele Bell and Jake Krolick from ASI sha...

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CMS Acquires Progressive Promotions

The distributors’ combined clients include...

Q&A: Making the Switch From Advertising to Promo

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Vivien Marafko moved from the U.K. to Chicago, switching gears from advertising to the ...

Brand Addition Names New Global Managing Director

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Karl Whiteside brings a track record of success and 14 years of industry experience to ...

Fashion Designers Create Biden Inauguration Merch

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Started back in September with campaign swag, the “Believe in Better” collection just l...

HanesBrands Renames Printwear Group

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The company is holding regional virtual expos at the end of the month to introduce new ...

How to Create a Successful Hashtag Campaign

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Smart social media marketing can send a brand’s visibility through the roof.

Holiday Branded Merch That Warms Even My Cynical Heart

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Whether it’s a color-changing coffee cup or a cozy mitten with built-in beer holder, th...