HanesBrands (asi/59528) announced that it has wrapped its four printwear brands – Hanes, Champion, Alternative and ComfortWash – into one group, dubbing the portfolio Brandwear United.

“Our customers can find great options for nearly every need in this channel – from workwear, fanwear and teamwear to school and event-specific apparel – and our new name reflects this collective strength,” said Michael Johnson, director of marketing for Brandwear United, in a press release. “And we’re excited to launch our 2021 virtual events under this name.”

Brandwear United is hosting virtual expos, broken up by region, later this month to introduce new programs and styles to customers in a smaller group setting designed to foster two-way discussion. “United for a Better ’21: Better Brands, Better Colors, Better Tomorrow” will be held from Jan. 25 to 28. Participants can access the event schedule by sales representative and region to register.

Brandwear United will be introducing new programs and styles to customers during virtual expos at the end of January.

“Nothing beats face-to-face meetings, but these intimate sessions will give our customers an opportunity to interact closely with us while learning more about this year’s trends, products and promotions,” Johnson said. “We strive to develop strong personal connections with all of our customers.”

All expo participants will receive sample kits featuring key styles, Johnson said.

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