School’s Out: Idea Showcase In

ASI’s special schools edition of 2010 catalog now available and selling fast

TREVOSE, PA – June 22, 2010 – The Advertising Specialty Institute today announced the 2010 schools edition of the Idea Showcase catalog, which comes with a money-saving coupon section, is already 83% sold.

The pocket-sized Idea Showcase slides perfectly into a No. 10 envelope or can be sent economically as a self-mailer in marketing campaigns to clients and customers.  Its convenient size also works well as a leave-behind on sales calls.  Guaranteed circulation is 250,000, but supplies are limited.

Idea Showcase: Schools features:

• 390+ products from 50+ suppliers, between $1-$40
• Products perfect for elementary and high schools, colleges and universities, after-school programs, youth clubs and sports teams
• Two covers to choose from: standard and schools
• Money-saving coupon section.

In addition, each copy of Idea Showcase can be imprinted with the distributor’s full-color logo and contact information on the cover any time throughout the year, creating a personalized marketing approach that differentiates distributors from their competition.

“The 2010 Idea Showcase may be compact, but it’s packed with ideas for any school or sports campaign, with products that fit any budget,” said Timothy M. Andrews, president and chief executive officer of ASI.  “Catalogs sell because catalogs work.  You can hit the ground running no matter what your advertising campaign.”

Idea Showcase: Schools, printing now, is just one of nine customized catalogs offered by ASI as sales-generating tools for suppliers to advertise a wide variety of products and for distributors to sell, market and promote their brand.

According to a recent ASI study of end-buyers, paper catalogs drive 93% of purchasing decisions.  Further, the study shows that 91% of the time recipients take action as a result of something they noticed in a paper catalog, with nearly half (49%) purchasing a product.