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ASI Launches ESP+ Upgrade Featuring Smarter Search and Streamlined Selling Tools

TREVOSE, PA – March 3, 2026

New ESP+ features reduce clicks, improve workflows and simplify product discovery

The Advertising Specialty Institute® (ASI), the premier technology, marketing and information provider in the $27.7 billion promotional products industry, today announced a powerful ESP+® upgrade designed to help distributors source the right products, create polished client presentations and enhance their online brand presence.

Delivered as part of ASI’s rapid innovation cycle, the latest version of ESP+ simplifies everyday selling tasks and makes managing client-ready materials easier so distributors can focus on growing their business. Check out a demo of what’s new.

“Every enhancement in this release is built to move distributors from search to sold faster,” said Ryan Hutchison, ASI chief product and technology officer. “With smarter search, an intuitive action toolbar and upgraded website tools, ESP+ empowers users to deliver high-quality results with greater confidence.”

Updates include:

  • Smarter search powered by AI and human ingenuity – delivering more relevant results across varying product names and terms
  • Stronger category quality to reduce noise and improve results
  • Unified advanced search for suppliers and decorators with a consistent, modern experience
  • Gifts and incentives filter to quickly find premium, name-brand options for corporate gifting and employee rewards

New tools to build brand presence and create client-ready work faster:

  • Action toolbar in search results to instantly add products to a collection, presentation or order
  • Improved presentation sharing with live previews and easier link sharing
  • Expanded mega menus for ESP+ Websites, giving distributors more control over navigation and website customization

The release also introduces new CRM enhancements, including a calendar view for tasks and appointments, so projects and content are managed more seamlessly within ESP+.

“With this release, ASI continues to advance ESP+ as the industry’s most comprehensive technology platform,” Hutchison said. “By bringing sourcing, workflow and brand-building tools together in one unified solution, we’re empowering distributors to operate more efficiently and compete more effectively.”

ASI will showcase the latest ESP+ enhancements at ASI Fort Worth, taking place Monday, March 9 through Wednesday, March 11. In addition to four ESP+ classes during Monday’s Education Day, the trade show will feature hands-on ESP+ and ESP+ Stores demos on both exhibit days, along with free Power Sessions on the show floor covering ESP+ Presentations and ESP+ Stores. During the show in historic Fort Worth, attendees can explore the newest products from leading suppliers, gain business-building insights and enjoy numerous networking opportunities. Register at asishow.com.

For more information, contact Ryan Hutchison at [email protected].

About ASI

The Advertising Specialty Institute (ASI®, asicentral.com) is the premier technology, marketing and information provider in the $27.7 billion promotional products industry. ASI’s flagship platform, ESP+ connects tens of thousands of distributors and suppliers through a powerful, all-in-one system for product discovery, sourcing, presentations and online stores. Family-owned since 1962, ASI also delivers trusted industry news, research, shows, events and education that helps companies grow.