Member Site

Access ESP

Careers

ASI Enhances ESP+ Platform With Powerful New Features for Promotional Products Distributors

TREVOSE, PA – July 11, 2025 – The Advertising Specialty Institute® (ASI), the largest technology, marketing and information provider in the $26.6 billion promotional products industry, has announced the latest feature-rich update to its ESP+ platform – ASI’s flagship sales and marketing service used by distributors to search, quote and order promo products.

The latest ESP+ release introduces standout features like custom presentation templates, real-time supplier trade show visibility and inventory management for ESP+ Stores – designed to give distributors significant control over branding, operations and client engagement.

“Our updates to ESP+, ESP+ Websites and ESP+ Stores represent a significant leap forward in how distributors can simplify daily operations, serve more clients and grow their business,” said Timothy M. Andrews, ASI president and chief executive officer. “ESP+ is not just keeping pace with the industry – it’s setting the standard for how technology can drive growth and elevate the client experience.”

Key ESP+ enhancements include

  • Client-Specific Presentation Templates: Save time and ensure consistency with reusable, personalized templates tailored to each client.
  • Supplier Participation at ASI Shows: Check which supplier is exhibiting at upcoming ASI trade shows, including ASI Chicago, July 22-24, making it easy to plan meetings and connect in person.
  • Flexible Sharing of Quotes, Orders and Invoices: Send documents to clients anytime for easy online approval, download or payment.
  • Custom Images in Presentations: Use original product images to create personalized, on-brand virtual samples in Presentations; also available in ESP+ Stores.
  • Product Number Display Control: Choose whether to show or hide product numbers in presentations for more control over how product details are shared.

ESP+ Websites and Stores upgrades, e-commerce and marketing tools for distributors:

  • Customizable Website Headers and Footers: Tailor a site design to better reflect brand identity and deliver a polished, professional online experience.
  • Store Inventory Tracking: Maintain precise control over in-store inventory to avoid overselling, restock efficiently and create urgency when items run low.
  • Flexible Store Order Processing: Select between processing store orders individually or in batches to simplify vendor coordination and reduce administrative tasks.

These enhancements are part of an ongoing commitment to deliver smarter, more intuitive tools to the promo products industry.

For more information on ESP+ and to request a demo, contact ASI at 800-546-1350 or contact Ken Lordy, ASI’s vice president of product management, at klordy@asicentral.com.

About ASI
The Advertising Specialty Institute (ASI®) serves a network of 25,000 suppliers, distributors and decorators in the $26.6 billion promotional products industry. The company’s flagship product, the technology platform ESP®, manages the industry’s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 48 countries to be more efficient, productive and profitable. The ASI media and research operation provides the most authoritative business content in the industry, and the ASI Certification Program features more than 200 live and online education courses for industry professionals. The company, family-owned since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA.