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ASI Employees and Leadership Unite To Make a Difference for People in Need

TREVOSE, PA – December 23, 2024

The Advertising Specialty Institute® (ASI) is proud to highlight 2024’s ongoing charitable efforts, supporting children in homeless shelters, veterans, food-insecure families and individuals facing life-threatening illnesses across the Greater Philadelphia area and beyond.

Money was raised through a combination of employee donations, fundraisers and matching contributions from the Norman Cohn family, owners of ASI since 1962, and Timothy M. Andrews, president and chief executive officer of ASI, the largest technology, marketing and information provider in the $26.1 billion promo products industry.

Since 2003, ASI has contributed over $2 million in cash and goods to worthy causes, showcasing a deep and lasting commitment to philanthropy. This year, ASI raised over $35,000, highlighted by $15,000 donated to help United Way of Bucks County fight hunger, feed the elderly and provide emergency shelter and schooling for children.

A Year of Giving
ASI’s charitable contributions and efforts spanned a wide range of causes, combining corporate and employee-driven efforts, many organized by ASI’s Charity Initiative group, formed by employees in 2021. The collective efforts underscore ASI’s commitment to social responsibility and community impact, promoting goodwill toward all, including:

  • Ensuring Happy Holidays: In its 20th year, the Holiday Gift Drive raised a record-breaking $12,846, providing gifts like bikes, games, sports equipment and art supplies for over 350 underserved children in Bucks County, including those in homeless shelters.
  • Supporting Emergency Shelters: Raised $4,500 and donated 12 boxes of food to the Bucks County Emergency Homeless Shelter.
  • Providing Disaster Relief: Donated $2,500 to the American Red Cross to aid recovery efforts for Hurricanes Milton and Helene.
  • Fighting Hunger: Donated $2,820 to Philabundance, a nonprofit food bank serving the Philadelphia region.
  • Honoring Veterans. Hand-delivered thank-you letters to 180 World War II, Korean and Vietnam War veterans leaving for a trip to Washington, D.C., sponsored by Bucks County Tour of Honor.
  • Helping Sick Children. Raised over $500 for the Philadelphia Ronald McDonald House, which provides housing for families visiting hospitalized children.

Leadership Reflections
Andrews, who grew up in a trailer in Indiana with a single mother on food stamps, often emphasizes the importance of giving back, a value shared across the company.

“At ASI, we care deeply about our members, colleagues and communities,” said Andrews. “We’re committed to improving lives and giving back. Helping others isn’t just what we do – it’s who we are.”

Norman Cohn, ASI chairman, added, “From a young age, my parents instilled in us the importance of helping others. At ASI, we’re a small family-owned company made up of people with big hearts, and it’s inspiring to see so many employees work tirelessly to support those in need.”

About ASI
The Advertising Specialty Institute (ASI®, asicentral.com) serves a network of 25,000 suppliers, distributors and decorators in the $26.1 billion promotional products industry. The company’s flagship product, the technology platform ESP®, manages the industry’s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 53 countries to be more efficient, productive and profitable. The ASI media and research operation provides the most authoritative business content in the industry, and the ASI Certification Program features 200+ live and online education courses for industry professionals. The company, family-owned and -operated since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA.