ASI Show Announces Dates For 2021 In-Person Trade Shows In Orlando And Fort Worth

ASI Show Virtual Expo debuts in January, providing the same familiar product sourcing and networking

TREVOSE, PA – September 18, 2020 – ASI Show® today announced new dates for its 2021 in-person trade shows in Orlando and Fort Worth, along with the January debut of the ASI Show Virtual Expo, delivering a steady stream of content and connections to members of the promotional products industry.


“To help our industry keep pace with an ever-changing business landscape, ASI Show is charging full steam ahead with an even more ambitious lineup of virtual events for suppliers and distributors while gearing up for the return of three large in-person trade shows later in the new year,” said Rita Ugianskis-Fishman, senior vice president and general manager of ASI Show. “The time to plan for the future is now – and that future includes seeing everyone together, in person, at the big trade shows we’ll all need and enjoy in 2021.”

New dates for 2021 ASI Show in-person trade shows:

  • ASI Show Orlando, Tuesday, March 30 (half-day education) through Thursday, April 1 (two exhibit days), Orange County Convention Center, West Building.
  • ASI Show Fort Worth, Monday, May 17 (half-day education) through Wednesday, May 19 (two exhibit days), Fort Worth Convention Center.
  • ASI Show Chicago remains scheduled for Tuesday, July 27 (half-day education) through Thursday, July 29 (two exhibit days), McCormick Place Convention Center.

“ASI Show values the deep connections we’ve created over the years with all our members and we’re excited by the successful pivot everyone made to virtual events while readying for face-to-face normalcy,” said Ugianskis-Fishman. “Ongoing digital events like the Joe Show LIVE, Meet the Experts and fASI Virtual continue to earn high marks from distributors and suppliers alike, thanks to the unique business experiences we’re creating for the promo industry.”

New ASI Show 2020 and 2021 virtual events:

  • NEW ASI Show Virtual: Education Day, Thursday, October 15, 1-4 p.m. ET, free to ASI distributor and decorator members. Registration is open. Twelve 50-minute education sessions, spanning four tracks (three sessions each): Sales Success, Social Media & Marketing, Product Decoration, Decorated Apparel Success.
  • NEW fASI Virtual 1:1, Thursday, November 12, with registration opening soon, free to qualified ASI distributor and decorator members. ASI’s only virtual event hosting suppliers and distributors in a one-on-one private meeting format. Qualified ASI distributor and decorator members participate in 15-minute one-on-one conversations about product offerings, client opportunities, sales tips and more with 12 3-, 4- and 5-star rated suppliers.
  • NEW: ASI Show Virtual EXPO, January (exact date to be announced), free to ASI distributor and decorator members. The virtual trade show will offer product sourcing, idea sharing, networking and engaging with industry colleagues. Details and registration to come.

In light of the coronavirus, ASI shows will be redesigned to provide optimum opportunities for suppliers and distributors to re-establish ties while succeeding safely in a reconfigured space. Currently, the social/physical distancing safety plan includes safety guidelines for each event, temperature checks, adequate distancing, multiple entrances and exits, required face masks, hand sanitizer stations and much more. Dates and guidelines are subject to change depending on current government regulations.

Check the ASI Show website for the latest updates, schedules and registration. Suppliers with questions should contact Paul Elmer, ASI’s VP of sales and supplier marketing, at [email protected].

About ASI Show
The ASI Show Family of Events – ASI Show, fASIlitate, fASI500 and the ASI Roadshow in the U.S. and Canada – fosters business-building relationships among ASI distributor and supplier members, and includes options to meet the needs of the entire membership base. ASI Shows, the flagship series, are large-scale convention center trade shows held in Orlando, Fort Worth and Chicago. fASIlitate is a hosted buyer event that brings together the industry’s elite – top suppliers and million-dollar distributors – for three days of scheduled one-on-one meetings in select hotels across the country. fASI500 is a new hosted buyer event that connects highly sought-after suppliers with distributors who sell over half a million dollars annually in the promotional products industry. The ASI Roadshow visits top cities across North America and gives distributors an opportunity to escort their top clients. Visit for more information about our full event portfolio.