ASI Show Celebrates 10th Anniversary of the ASI Roadshow

Promo products industry’s No. 1 traveling show kicks off nine-month, 40-city tour with record attendance

TREVOSE, PA – January 28, 2016 – ASI Show® today announced the kickoff of the 2016 ASI Roadshow, now celebrating its 10th anniversary as the number-one traveling show in the $22 billion promotional products industry.

Suppliers exhibiting the latest promotional products at ASI Roadshows across the U.S. and in six Canadian cities will meet with approximately 100 distributor attendees per stop throughout the 40-city, nine-month season. The 2016 ASI Roadshow ends September 29. To exhibit, click here.

Attendance set a record for the beginning of the traveling show season with 175 distributors in Atlanta.

Back by popular demand, ASI distributor members will be allowed to invite and escort easily identified clients to browse ASI Roadshow exhibit halls. Also this year, ASI distributor members can send VIP passes to invite clients to attend the ASI Roadshow with them. Suppliers can send VIP passes to invite area distributors to visit their booth.
And, suppliers can use the cargo and bus service to help move their displays more easily from city to city.

“We’re looking forward to delivering an exciting 10th anniversary season of the ASI Roadshow, with more distributors and suppliers than ever before,” said Nick DiNicola, director ofASI Show industry relations and ASI Roadshows. “There’s good reason ASI Roadshows get more factory reps than any other shows – they know it’s a proven formula that works. And having end-buyers on the show floor creates even more business opportunities for everyone.”

According to DiNicola, 90% of ASI Roadshow attendees opt for roadshows over bigger industry events, in large part because of the intimacy of the event and increased opportunities for one-on-one conversations.

The 2015 roadshows reported an overall 7% increase in attendance, with nearly 267 end-buyers in attendance, with all information remaining confidential.

Previous attendees and exhibitors testified to the value of the ASI Roadshow experience.

“I sell at the shows, so I’ve been able to close business with qualified people,” said exhibitor David Haynes of Action Illustrated, asi/12310. “I exhibit at all of the ASI Roadshows and ASI Shows. ASI rocks!”

“The biggest benefit of being at the ASI Roadshow is the one-on-one personal contact with the different suppliers and getting a feel for the product, aside from just looking at it online or through a catalog,” said attendee Maggie Arentz of Promotional Products, Etc., asi/301085. “We’ve gotten some very good ideas for customers that we’ll take samples back to and ultimately get the sale.”

Each year, the ASI Roadshow gives distributors across the country the opportunity to meet with top suppliers in an intimate environment without traveling too far from home. Each roadshow features a half-day schedule, from 9 a.m.-1 p.m., and provides five points toward an ASI BASI™ (Bachelor of Advertising Specialty Information) or MASI™ (Master of Advertising Specialty Information).

Distributors interested in attending an ASI Roadshow should contact a registration specialist at 800-546-3300. Suppliers interested in exhibiting or sponsorship opportunities should contact Karen DiTomasso at [email protected] or 215-953-3768.

About ASI Show
The ASI Show Family of Events – ASI Show, fASIlitate, ASI Roadshow and Engage – fosters business-building relationships throughout the promotional products industry. The flagship ASI Shows are large-scale convention center trade shows held in Orlando, Dallas and Chicago. fASIlitate is a three-day hosted buyer event that brings together top suppliers and million-dollar distributors for one-on-one meetings in resorts across the country. The ASI Roadshow visits 40 cities across the U.S. and Canada and is open to escorted end-buyers. Engage combines the best of all formats and features enhanced engagement among select, high-quality distributors and suppliers, with additional regional attendance and end-buyer participation. Visit for more information.