Annual research report analyzes rebounding profit margins, evolving sales methods, emerging markets, sourcing trends, supply chain challenges and more
TREVOSE, PA – August 3, 2021 – The annual, data-driven State of the Industry report released by the Advertising Specialty Institute® (ASI) examines the most pressing issues facing the $20.7 billion promotional products industry while offering a blueprint for success in a post-pandemic world.
Using data from the annual SOI survey, ASI Media provides coverage and analysis of what matters most to the promo industry. This year’s SOI issue provides suppliers and distributors with resources, data and strategies for moving forward in the face of continued worldwide uncertainties.
“If ‘pivot’ was the 2020 word of the year, ‘change’ is dominating 2021, from the make-up of the Top 40 to products sold and newly dominant (or freshly dormant) markets,” said Timothy M. Andrews, ASI president and chief executive officer. “Helping the industry determine what changes are likely permanent, and how to embrace and navigate them, is at the heart of this year’s State of the Industry report.”
|“Helping the industry determine what changes are likely permanent, and how to embrace and navigate them, is at the heart of this year’s State of the Industry report,” said ASI CEO Tim Andrews|
The SOI report is divided into 11 sections, covering such topics as sales, products, markets and sourcing. Highlights include:
“Our aim with the annual State of the Industry report is not to just present the data, but to give it context and weight in light of the future trends that will matter to the promo industry,” said ASI Media Editor-in-Chief C.J. Mittica. “Distributors and suppliers are taking the first real steps in a post-pandemic world. These reports will enable everyone in the industry to take them with confidence.”
Click here for an ASI Promo Insiders podcast with Mittica, SOI report author Nate Kucsma, ASI’s executive director of market research and corporate marketing, and Digital News Director Chris Ruvo. The podcast examines dramatic shifts in the promotional products industry, with education eclipsed as the top promo market, apparel bumped from dominance as the top product category and overall Top 40 sales declining.
“Despite the economic disruption of 2020, throughout the pandemic distributors and suppliers adapted in ways they never have had to before,” said Kucsma. “This enabled many to turn what could have been a disaster of a year into one that they could survive, and in some cases even thrive in.”
Michele Bell is vice president of ASI editorial, education and special events. The SOI was reported on by ASI staffers John Corrigan, Theresa Hegel, Sara Lavenduski and Ruvo.
The print edition of ASI’s award-winning Counselor magazine mailed to subscribers contains the SOI report, along with profiles of honorees of the annual Counselor Awards celebrating the industry’s best and brightest, as well as the 2021 Top 40 supplier and distributor companies. Click here to watch the online Counselor Awards ceremony.
Data for the annual State of the Industry report was collected from ASI members, all of whom are the primary contact within their company.
For more information on the 2021 State of the Industry report from ASI Media, contact C.J. Mittica at [email protected].
The Advertising Specialty Institute (ASI®; asicentral.com) serves a network of 25,000 suppliers, distributors and decorators in the $20.7 billion promotional products industry. ASI’s flagship product, the technology platform ESP®, manages the industry’s entire supply and marketing chain. ASI also produces award-winning digital content, live events and educational programs that enable companies in 53 countries to be more efficient, productive and profitable. ASI’s media and research operation provides the most authoritative business content in the industry, and the ASI Certification Program features 200+ live and online education courses for industry professionals. The company, family-owned and -operated since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA.