Join ASI On July 22 For First-Ever Virtual Counselor Awards

ASI members invited to join the online ceremony honoring outstanding individuals and companies

TREVOSE, PA – June 8, 2020 – The Advertising Specialty Institute® (ASI) today invited ASI members to join the first-ever online ceremony for the 2020 Counselor® Awards, taking place at 5 p.m. ET on Wednesday, July 22. The annual awards recognize outstanding individuals and companies throughout the promotional products industry.


The GoTo Webinar will be hosted by Timothy M. Andrews, president and chief executive officer of ASI. The one-hour ceremony will include videos of the winners, along with acceptance speeches and the annual unveiling of the Top 40 Distributor and Top 40 Supplier rankings – the largest companies in the promotional products industry based on 2019 revenue.

To register (required):

“Thankfully, technology allows us to come together to recognize the trailblazers, innovators and humanitarians in our industry,” said Andrews. “Although I’m looking forward to a time when we can all join together in one place, I’m thrilled for the opportunity to host everyone in honoring what makes our industry and its people great: ingenuity, ideas and a willingness to give generously during the toughest of times.”

The 2020 Counselor Awards, which are nominated by industry peers and chosen by the editors of ASI’s award-winning Counselor magazine, will honor:

  • Person of the Year
  • International Person of the Year
  • Supplier Entrepreneur of the Year
  • Distributor Entrepreneur of the Year
  • Distributor Family Business of the Year
  • Supplier Family Business of the Year
  • Technology Executive of the Year
  • Woman of Distinction
  • Lifetime Achievement Award
  • Bess Cohn Humanitarian Award

During the awards, ASI will also acknowledge everyone in the industry who donated to the #ASIcares food bank fund drive, which ends June 30. To date, the drive has raised over $20,000, which ASI is matching dollar for dollar up to $50,000, to make one large donation to the nonprofit Feeding America, the nation’s largest domestic hunger-relief organization.

The Counselor Awards were scheduled to take place on July 22 during ASI’s annual trade show in Chicago, which was rescheduled to September 30-October 1 in light of the coronavirus pandemic.

Each winner will be profiled in the August print and online versions of the Counselor State of the Industry (SOI) issue. Using data from the magazine’s annual SOI survey, updated this year to reflect the economic disruptions caused by the pandemic, Counselor provides coverage and analysis of the issues that matter most to the promo market.

For more information on the Counselor Awards, please contact Michele Bell, ASI vice president of editorial and events, at [email protected].

About ASI
The Advertising Specialty Institute (ASI®; serves a network of 25,000 suppliers, distributors and decorators in the $25.8 billion promotional products industry. ASI’s flagship product, the technology platform ESP®, manages the industry’s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 53 countries to be more efficient, productive and profitable. ASI’s Counselor® magazine provides the most authoritative business content in the industry, and the ASI Certification Program features 500+ live and online education courses for over 40,000 professionals. The company, family-owned and -operated since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA.