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ASI Kicks Off “Promo in the Wild” Social Media Campaign

Campaign highlights reach of promo products and calls on members to share pics of items they see

TREVOSE, PA – July 1, 2020 – The Advertising Specialty Institute® today kicked off a social media campaign called “Promo in the Wild” to demonstrate the far reach of promo products throughout the month of July by asking industry members to be on the lookout for logoed products, tag a photo with the hashtag #PromoInTheWild and share it to ASI’s online platforms.

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“One of the best ways to convince people of the power and reach of our industry’s affordable, effective products is to showcase them wherever and whenever we can,” said Timothy M. Andrews (@Tim_Andrews_ASI), ASI president and chief executive officer.  “As businesses begin to reopen and we start venturing out – safely and according to local guidelines – we want everyone in our industry to be on the lookout for branded products in their backyard, community, beach or street. A summertime social media campaign is a perfect way to celebrate our industry when we need it most.”

Here’s how it works:

  1. Take a photo or video of a promo product that you see “In the Wild,” like a beach towel emblazoned with a team logo, a branded koozie spotted at a family BBQ or a logoed face mask, cap or T-shirt spied at the grocery store. Or take a selfie sporting your own promo items.
  2. Tag ASI and use the hashtag #PromoInTheWild
  3. Share the photo to your Twitter, Instagram, LinkedIn or Facebook pages.

Throughout July, ASI will choose four posts at random to highlight and winners will receive a $25 Visa gift card.

“The aim of this campaign is to call attention to awesome promo products while reinforcing what everyone in our industry knows – that branded items really are everywhere,” said ASI Social Media Manager Melissa Newman. “The beauty of it is that you can find promo near or far – your own home or your favorite state park. It’s a fun way to humanize brands, engage with end-users and prove the prevalence of promo products.”

For more information on ASI’s #PromoInTheWild campaign, email Melissa Newman at [email protected].

About ASI
The Advertising Specialty Institute (ASI®) serves a network of 25,000 suppliers, distributors and decorators in the $25.8 billion promotional products industry. ASI’s flagship product, the technology platform ESP®, manages the industry’s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 53 countries to be more efficient, productive and profitable. ASI’s Counselor® magazine provides the most authoritative business content in the industry, and the ASI Certification Program features 500+ live and online education courses for over 40,000 professionals. The company, family owned and operated since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA. For more info: asicentral.com.