ASI’s 2011 Media File Selling Fast
TREVOSE, PA – April 19, 2011 – The Advertising Specialty Institute today announced it has already pre-sold 75% of all available copies of the 2011 Media File, one of the industry’s most relied-upon resources.
The world’s largest promotional products catalog is an essential sales and sourcing tool for sales professionals and their top customers. The 56th annual edition of Media File contains thousands of products from hundreds of suppliers in all price ranges – including 51 new suppliers – along with promotional planning guides and end-buyer case studies. Price and product indexes make it easy to choose products to suit any client’s budget.
The ever-popular hardcover book contains every product imaginable, from aprons, beach balls and computer gadgets to whistles, wristbands and wine accessories. Green products, unique items, a special wearables section and easy-reference calendar make creating campaigns a snap.
To order Media File online and to see sample pages, click here. For more information and to learn about special offers, contact Dan Brown, executive director of distributor services, at [email protected] or at 800-546-1392.
Selling through catalogs continues to be an effective marketing medium for distributors and suppliers. Results of an ASI research study indicate that over 86% of active distributors declare catalogs to be important or even essential for generating sales. Use Media File all year round for research and generating ideas.
“For nearly 60 years, distributors have relied upon Media File as their single most potent sales catalog,” said Timothy M. Andrews, president and chief executive officer of ASI. “This hardbound directory is the essential sales-generating tool to have in your arsenal for your sales team and top buyers. Gift it to your very best clients and display it prominently in your showroom.”
The front cover of each hardcover book can be imprinted in full color with the distributor’s logo and contact information, and ASI offers this feature at any time throughout the year.
The Advertising Specialty Institute is the largest education, media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to over 23,000 ASI distributor firms.Â Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,200 reputable suppliers, to locate supplier firms and to market services to buyers. ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools. Visit ASI at www.asicentral.com and on Facebook, Twitter , LinkedIn, YouTube and the CEO’s blog.