Stitches Named Magazine Of The Year

ASI publications win 20 awards from American Society of Business Publication Editors

TREVOSE, PA – August 5, 2011 – The Advertising Specialty Institute (ASI) today announced Stitches was honored as Magazine of the Year by the American Society of Business Publication Editors in the 33rd annual Azbee Awards of Excellence competition.

In addition to honoring Stitches, the ASBPE honored ASI publications with eight national and 11 regional awards of excellence for writing, editing, research, design and photography.

In the Magazine of the Year competition, judges from the professional B-to-B magazine-editing world evaluated three consecutive issues from each entrant, examining their writing, reporting and editing; their usefulness to and interactivity with readers; editorial organization; and layout and design. Past winners have included Bloomberg Businessweek, Fortune Small Business and Computerworld magazines.

Stitches stood out from the competition with strong writing, understanding of its target audience and intriguing design, according to the judges. In particular, judges noted Stitches is “brightly written and designed” and “easy to read and aesthetically pleasing,” showing “a real engagement in the industry you don’t always see.”

With a circulation of over 21,000, Stitches is the single most referenced magazine of the embroidery business, offering technical and business advice from leaders in the embroidery and apparel industry. Nicole M. Rollender is editor of Stitches and ASI’s director of education.

“It’s a profound honor to be recognized nationally as Magazine of the Year by such a prestigious body, and I couldn’t be more proud of Stitches editor Nicole Rollender and her entire editorial staff,” said Timothy M. Andrews, president and chief executive officer of ASI. “I’m delighted the magazine world is recognizing the hard work and creativity the staff pours into the magazine on behalf of our readers each and every month.”

The American Society of Business Publication Editors (ASBPE) is the professional association for full-time and freelance editors and writers employed in the business, trade and specialty press. Founded in 1964, ASBPE is widely known for its annual Awards of Excellence competition, which recognizes the best in editorial, design and online achievement.

The National Azbee Award winners were honored August 4 at a banquet at the Intercontinental Hotel Chicago Magnificent Mile during the ASBPE National Editorial Conference. As editor of the award-winning magazine, Rollender presented her editorial team’s best practices at the conference with peers aspiring to enhance the value of their own publications.

ASI publishes eight catalogs and five magazines in addition to the Successful Promotions Trend Report e-newsletter. ASI publications have won 58 recent editorial awards, including three Jesse H. Neal Awards, considered the Pulitzer Prize of the business press. Melinda Ligos is ASI’s editor in chief and senior vice president, professional development.

To learn more about ASI’s publications, contact Rich Fairfield, executive vice president and publisher, at [email protected] or 215-953-3627.

About ASI
The Advertising Specialty Institute is the largest education, media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,200 reputable suppliers, to locate supplier firms and to market services to buyers. ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools. Visit ASI at, and on Facebook, Twitter , LinkedIn, YouTube and the CEO’s blog.

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