Sports-themed promotional products campaigns join fight against breast cancer
TREVOSE, PA – September 30, 2010 – Following a trend kicked off by the NFL, MLB and NHL, the promotional products industry is helping raise money for breast cancer research with sports-themed items targeted at men, according to the Advertising Specialty Institute (ASI).
Pink boxing gloves, hockey pucks, baseball bats and beyond are joining the ubiquitous pink ribbons adorning women’s fashion to raise money during October’s Breast Cancer Awareness Month, according to Timothy M. Andrews, ASI’s president and chief executive officer.
“To spread the message about breast cancer and raise all-important research money, the promotional products industry is creating sports-themed items certain to grab men’s attention,” Andrews said. “Anyone trying to raise money for this cause should consider broadening their scope to include men, and what better way to do that than with stuff you can hit, throw, whack and wear?”
The professional sports community jumped on the cancer awareness bandwagon in a major way. The NFL’s A Crucial Catch campaign, in partnership with the American Cancer Society, will auction off pink game apparel worn during October. Major League Baseball auctions off pink Louisville Sluggers during games played on Mother’s Day, with proceeds going to the Susan G. Komen Breast Cancer Foundation. The National Hockey League’s Hockey Fights Cancer joint charitable initiative raises money and awareness for national and local organizations involved in cancer care and research.
Numerous promotional products companies are donating a portion of profits from pink items to the cause, including Alumicolor (asi/34910), of Fort Collins, Colorado, which donates 10% of the list price of aluminum pink rulers to breast cancer research, and Kingport Industries (asi/64875), of Northbrook, Illinois, which donates a portion of profits from its “pink ribbon” collection to the American Cancer Society and other affiliated organizations.
Here are the top 10 “think pink” promotional items at the center of numerous breast cancer awareness promotions and fundraising drives:
The Advertising Specialty Institute (ASI) is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to over 22,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers. ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools. Visit ASI online at asicentral.com and on Facebook, Twitter, LinkedIn, YouTube, the CEO’s blog and the ASI Social Network.