Golf discs, sunblock hats, art kites and impressionable flip-flops hit ASI’s top 10 hot list
TREVOSE, PA – June 23, 2011 – The Advertising Specialty Institute (ASI) today released its annual top 10 list of hottest summer products putting the sizzle into ad campaigns, promoting everything from beach resorts and golf outings to company picnics and swim clubs.
The list includes flying golf discs for the newest sports craze sweeping college campuses and the suburbs, humungous beach towels, collapsible coolers and kites that make an artful impression.
According to the Professional Disc Golf Association, the game is played much like traditional golf, but instead of a ball and clubs, players use a flying disc. The object is to complete each hole in the fewest number of throws, instead of strokes.
“There are 92 days in summer, and the promotional products industry makes every one count with imprintable items that make a big splash in marketing and ad campaigns designed to showcase any company or event,” said Timothy M. Andrews, president and chief executive officer of ASI. “By capitalizing on new trends, the industry remains on advertising’s cutting edge.”
The Top 10 List of Sizzling Summer Products:
The Advertising Specialty Institute is the largest education, media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to over 23,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,200 reputable suppliers, to locate supplier firms and to market services to buyers. ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools. Visit ASI at www.asicentral.com, and on Facebook, Twitter , LinkedIn, YouTube and the CEO’s blog.