TREVOSE, PA –
In addition, the ad specialty industry posted gains in six straight quarters, according to ASI sales surveys, with 2011 second–quarter sales approximately $4.6 billion. Sales of all promotional products – aka logoed giveaways handed out to promote companies, schools and events – rose 9.4% in 2010 to $17.4 billion.
Other highlights of the report, which was published in a special annual issue of Counselor magazine, include:
· Health/medical/hospitals fell to second with 10.4%.
· Automotive was up to 6.6%, its highest level since 2007.
· Manufacturing rose to nearly 9% as the
Nearly 50 million students are heading off to approximately 99,000 public elementary and secondary schools for the fall term, according to the U.S. Department of Education. “In the face of slashed school budgets, schools, sports teams and clubs often sell ad specialties to raise money for activities and boost school pride, selling logoed cups, shirts, bags and even models of the school itself,” said Timothy M. Andrews, president and chief executive officer of
For a video demo of top school-related promotional products, click here.
Andrews said another education trend concerns an uptick in corporate sponsorship of schools, clubs and teams, with most guidelines allowing for sponsorship as long as the product itself is educational in nature. USA Today reports about half a dozen states already allow school bus advertising as a way to counter severe education budget cuts, including
ASI’s research studies are the most influential in the industry’s history, continuously cited throughout the B-to-B industry and across the advertising and marketing spectrum.
The Advertising Specialty Institute is the largest education, media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use