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New Supplier Advertising Opportunities In ESP Web

Innovative ad features will help suppliers grow their businesses


TREVOSE, PA – August 30, 2011 – The Advertising Specialty Institute today announced the addition of new advertising opportunities in ESP Web designed to help suppliers boost sales with trigger marketing and supplier specials.

The added features are a direct result of feedback from supplier members, performance focus groups conducted at every ASI show and analysis of usage patterns.

“At ASI, we use the very latest web marketing strategies to help suppliers promote their products and put their brand in front of distributors, and there’s no better way to increase sales than with trigger marketing,” said Rich Fairfield, ASI’s publisher and executive vice president.

ESP Web’s latest new features include:

  • Supplier specials. When a distributor clicks on a product detail page in ESP Web, it triggers the automatic e-mailing of a supplier’s pre-set offer.
  • Lucky No. 7. ESP Web now offers pay for placement on the top seven spots in any category.
  • Bolder look for top sellers. Suppliers can sell their products exclusively as one of the monthly list of top sellers highlighted by black, bold text. Hover over a top seller listing and see a supplier-selected product image, ASI number and supplier name.

“ASI is always looking for ways to make exceptional products even better, and by listening to member suggestions we can now provide even more advertising opportunities to help suppliers grow their businesses,” said Timothy M. Andrews, president and chief executive officer of ASI.

This latest system upgrade will also greatly impact how quickly distributors can service clients, since searching products on ESP is now dramatically faster. Altogether, ASI has added 15 new features and numerous improvements to ESP Web, including simplified user interface and an updated product results screen.

ESP Web improvements follow recent enhancements to ESP Online, the Windows-based version of ESP. ASI supports both ESP Web and ESP Online enhancements and improvements and anticipates further improvements throughout the remainder of this year, into 2012 and beyond.

For information on subscribing to ESP Web call 800-546-1226 or e-mail Gene Rahill, ASI’s digital advertising director, at [email protected]. For technical questions about existing accounts, contact Liz Kennedy, ASI’s manager of product support, at [email protected] or 215-953-3843.

ESP is the industry’s leading sourcing and marketing program, with millions of product searches conducted in a typical month. Over 35,000 paid users employ ESP to access every product from 3,200 reputable ASI suppliers and to market products to end-buyers. ESP Web runs on standard Internet browsers, including Explorer, Firefox, Apple’s Safari and Google Chrome.

About ASI
The Advertising Specialty Institute is the largest education, media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,200 reputable suppliers, to locate supplier firms and to market services to buyers. ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.

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