Suppliers can gauge return on digital advertising
TREVOSE, PA – November 23, 2009 – Advertising Specialty Institute® announced today LogoMall enhanced its advertising performance reports to allow suppliers to better gauge their return on digital advertising.
The reports track advertising ROI and monthly and year-to-date comparatives, and are integrated into the same leading technology platform providing statistics to suppliers advertising in ESP. ESP is the industry’s leading sourcing and marketing program.
The monthly reports are sent automatically to participating LogoMall Network suppliers to offer an accurate snapshot of business growth that tracks their competition and each of these metrics:
The reports also include the click-through rates on digital ads in product spotlights, featured product sets and pay-for-placement positions, and show the supplier’s page-view rankings among the rankings from the top 10 companies within a product category.
“Now suppliers have hard facts and less guesswork when it comes to evaluating digital advertising,” said Timothy M. Andrews, president and chief executive officer of ASI. “They can track their top-selling products, see how their web traffic stacks up, and make strategic decisions about their marketing based on these reports.”
“For instance, if a supplier finds out an item is a top-five favorite with buyers, he or she might want to offer more variations of that product, and provide incentives to distributors,” Andrews said. “Similarly, if an item is not selling as well as others in the product mix, a supplier can adjust the advertising and add more marketing for another item.”
LogoMall is the premier web site solution for distributors to market hundreds of thousands of promotional products to end-buyers. The LogoMall Network received more than 8.5 million visitors last year, and more than 800,000 product searches are conducted each month across 10,300 LogoMall sites.
New LogoMall advertising performance reports are being pushed out now to subscribers. For more information, contact Liz Kennedy, manager of product support, at [email protected].
Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to over 22,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers. ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools. Visit ASI online at asicentral.com and on Facebook, Twitter, LinkedIn, YouTube, the CEO’s blog and the ASI Social Network.