Hit The 4th Quarter Running With The Gorgeous Gift Book

ASI’s proven sales tool designed to drive sales

TREVOSE, PAAugust 3, 2011 – The Advertising Specialty Institute today announced it’s already sold over 50,000 copies of its upscale 2011-12 Gift Book catalog, featuring an all-new digital version.

Distributors ordering The Gift Book will receive a free personalized digital version and free color imprinting if they order by August 31. The catalog comes with a guaranteed circulation of 75,000.

The 2011-12 Gift Book boasts an impressive collection of timeless gifts. All items are carefully and beautifully displayed to appeal to even the most sophisticated buyers. The catalog includes a special food and drink supplement along with high-end products like wine gift sets, crystal vases, gold watches and leather portfolios.

Clients can choose from more than 400 products from 60-plus suppliers for any occasion, by type, price range and product line. Distributors can choose between two cover options: standard and a stylish deluxe blue version. The front cover of each Gift Book can be imprinted in full color with the distributor’s logo and contact information, helping to drive immediate leads and sales from this proven marketing vehicle.

For more information about The Gift Book, contact Dan Brown, executive director of distributor services, at [email protected]. To order The Gift Book online, click here.

“When you desire high profits and need to please your most demanding clients, The Gift Book is the catalog of choice,” said Timothy M. Andrews, president and chief executive officer of ASI. “At this time of year, you need to act fast to capture the all-important holiday market. And there’s no better way for clients to say ‘thank you’ than with the outstanding items from this catalog.”

According to Counselor magazine, more industry sales occur in the fourth quarter than any other period during the year; much of it is due to end-buyers in need of quality items for incentives and corporate gift-giving programs. In fact, according to a recent ASI study of end-buyers, 91% of recipients take action as a result of something they noticed in a paper catalog, with nearly half (49%) purchasing a product.

About ASI
The Advertising Specialty Institute is the largest education, media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,200 reputable suppliers, to locate supplier firms and to market services to buyers. ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools. Visit ASI at www.asicentral.com, and on Facebook, Twitter , LinkedIn, YouTube and the CEO’s blog.

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