TREVOSE, PA – October 6, 2009 – Advertising Specialty Institute®, the largest media and marketing organization serving the advertising specialty industry, today announced new enhancements to ESP Online for suppliers.
The industry’s top research program now allows suppliers to view products (without pricing) from all suppliers in ESP Online, to help them benchmark their offerings versus the competition.
“These improvements provide suppliers with information they can use to evaluate their business,” said Timothy M. Andrews, president and chief executive officer of ASI. “If your product lineup is ahead of the curve, now you know. If it’s behind others, now you know. Suppliers can tailor their marketing and customer service efforts accordingly, to increase sales and satisfaction levels with their distributor clients and prospects.”
In addition, suppliers can now view all ASI Supplier ratings to learn more about the positions of other suppliers within the system.
Users continue to recognize that ESP Online is the industry leader and provides the sharpest product images and most current pricing in the marketplace.
“I wonder if the ESP team ever sleeps,” said Joe Hoffman, director of Jetline (asi/63344). “Their ability to process product information edits and perform constant improvements is almost superhuman! ESP Online continues its reign as the industry’s premier research tool.”
“You all are doing a great job and have made so many improvements over the last few years,” said Murray Siegel, marketing manager of Towel Specialties (asi/91605). “I can only imagine how much better it will be.”
The latest upgrade is being delivered automatically to current users and will be completed over the next several weeks.
To learn more about ESP Online and for a free demo, click here, or contact Dan Dienna, associate publisher of digital and catalogs, at [email protected]. The new features are available for $79/month for the first supplier user, and $49/month for each additional user.
Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to over 22,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers. ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools. Visit ASI online at asicentral.com and on Facebook, Twitter, LinkedIn, YouTube, the CEO’s blog, and the ASI Social Network.