Counselor Magazine Names Best Places to Work

Las Vegas-based Seaena tops list of hippest, happiest ad specialty companies

TREVOSE, PA – August 30, 2011 – Counselor magazine today issued its annual Best Places to Work list, honoring 85 ad specialty companies whose employees love going to work every day.

Seaena, a Las Vegas-based company that creates laser crystal promotional products, topped the list at No. 1, according to Counselor, a B-to-B trade magazine published by the Advertising Specialty Institute.

A total of more than 4,000 employees answered an in-depth survey conducted by outside research firm Quantum Workplace. Counselor Editor Andy Cohen said three themes run through the 85 companies that made the list: teamwork, recognition and fun.

“A great workplace is a singular harbinger of corporate success,” said Cohen. “No matter whether it’s a supplier or distributor, companies that provide a place which employees simply love to come to are outpacing the industry growth. The employees and management are so engaged – not just with their jobs, but with the whole organization – that they’re willing to do anything for customers. Roles are defined, but those roles are meant to be broken – always for the betterment of the company.”

The top 10 companies on the Best Places to Work list are:

1. Seaena, of Las Vegas, NV
2. Albrecht & Co., of Milford, OH
3. Custom Logos, of San Diego, CA
4. American Ad Bag, of Woodstock, IL
5. Royal Crest Promotions, of Golden, CO
6. Clean Fun Promotional Marketing, of Costa Mesa, CA
7. Hirsch Gift, of Houston, TX
8. Gifts By Design, of Seattle, WA
9. The Book Company, of Delray Beach, FL
10. NewClients Promotional Marketing, of Richmond, VA

To see all the companies on the list, click here. To read more about the Best Places to Work, click here. For a special Best Places to Work Facebook page, where each week a different company on the list is profiled, click here.

While researching the Best Places to Work issue, three Counselor editors drove cross-country visiting a number of top companies. To see videos, picture galleries and blogs, click here.

The Best Places to Work survey measured 10 different areas: team effectiveness, retention risk (employee loyalty), alignment with goals (does employee understand goals of company?), trust with coworkers, individual contribution (does the company adequately recognize employees?), manager effectiveness, trust in senior leaders, feeling valued (does the company invest in employee success?), satisfaction with current role, and people practices (satisfaction with company benefits).

ASI publishes eight catalogs and five magazines in addition to the Successful Promotions Trend Report e-newsletter. ASI publications have won 58 recent editorial awards, including three Jesse H. Neal Awards, considered the Pulitzer Prize of the business press. Melinda Ligos is ASI’s editor in chief and senior vice president, professional development.

To learn more about ASI’s publications, contact Rich Fairfield, executive vice president and publisher, at [email protected] or 215-953-3627.

About ASI
The Advertising Specialty Institute is the largest education, media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,200 reputable suppliers, to locate supplier firms and to market services to buyers. ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools. Visit ASI at and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.

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