ASI’s Revolutionary ESP Celebrates 25 Years Of Innovative Technology

Latest ESP upgrades include advanced searching, shipping estimator and presentations

TREVOSE, PA –January 5, 2015 – The Advertising Specialty Institute® (ASI) kicked off a year-long celebration of the 25th anniversary of its flagship product, the revolutionary ESP® promotional product sourcing system,  this week at ASI Orlando 2015, complete with demonstrations, a brass band and giveaways.           

ESP was first envisioned by ASI Vice Chairman Matthew Cohn in his college dorm room. Launched in 1990, ESP quickly became the premier resource for promotional products professionals. By 1996, the largest searchable database of products in the industry reached a milestone of 10,000 users. ESP became available online in 2003. Today, three out of four industry searches occur in ESP, with nearly 73 million product and supplier searches conducted in ESP and ESP Mobile™ in 2014 alone.        

“After a quarter-century of providing distributors, suppliers and decorators with the best technology in the business, ESP remains the industry gold standard for excellence,” said Timothy M. Andrews, ASI president and chief executive officer. “Each year, ASI invests millions of dollars into the technology powering ESP, to give users the best available shopping, searching and marketing experience. We hope everyone joins us in celebrating the 25th anniversary milestone of our signature product brand this year.  I can’t wait to see what we deliver to customers throughout the next 25 years.”             

Recently, ASI released the latest set of ESP upgrades, allowing users to:                     

  • Search quantity and price independently

  • Estimate shipping and freight by package or package weight

  • Enjoy more professional-looking presentations

  • Add customized products quicker and more easily

And, distributors can discover new products more easily with expanded visibility of product recommendations in the enhanced “Product Quick View.”


“After a quarter-century of providing distributors, suppliers and decorators with the best technology in the business, ESP remains the industry gold standard for excellence,” said ASI CEO Timothy M. Andrews.

For a complete overview of all the latest features for ESP and ESP Websites, watch an online tutorial given by ASI’s Senior Vice President of Marketing and User Experience Rob Watson. In addition, ASI will demonstrate all of ESP’s latest features at ASI Orlando, which began Sunday, January 4, and continues through Tuesday, January 6, at the Orange County Convention Center. The show features a Q&A with Apple co-founder Steve Wozniak on January 6 at 8:30 a.m. ET.  


For more information about ESP, contact ASI member services at 800-546-1350, option 3.

With ESP, users get access to powerful online marketing tools, including the sales-generating event planner, customizable presentations and virtual samples, along with tools to manage clients and orders efficiently and successfully. ESP users gain access to over 700,000 products and can also watch videos, create presentations and generate invoices. With ESP Websites™, users also gain the ability to build a custom website to spec. In 2014 alone, ESP Websites and Company Stores™ that ASI hosts for suppliers          

About ASI
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web® is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.