Captivate eco-minded buyers with green products from the catalog with a conscience
TREVOSE, PA – March 21, 2012 – The Advertising Specialty Institute (ASI) today announced its eco-friendly Green Catalog has already sold over 60,000 copies.
The go-to guide for environmentally friendly products – with a circulation of 125,000 – features tips for being green and ways to promote eco-friendly products as a responsible alternative, along with case studies on such subjects as selling organic apparel and using technology to cut waste.
The eco-friendly items range from bamboo iPhone cases, eco-friendly “sprout” watches and Bulova watches with mercury-free batteries to recyclable can coolers, biodegradable wine glass tags, bio pens and all-natural dog products.
“Kick off a spring campaign with eco-friendly products sure to appeal to environmentally conscious clients at resorts, corporate events, schools, conferences and fundraisers,” said Timothy M. Andrews, president and chief executive officer of ASI. “Arm yourself with fun, useful facts from ASI’s Green Catalog to use as sales tools to help clients feel good about what they’re buying.”
Products are grouped by easy-to-navigate categories, including bags and briefcases, clocks and watches, clothing, executive gifts, food and drink, health and beauty, incentives and recognition, office and computer accessories, outdoors, pet accessories, sports, writing instruments and travel.
The Green Catalog features:
The front of each copy can be imprinted in full color with the distributor’s logo and contact information, and ASI offers this feature at any time throughout the year.
Selling through catalogs continues to be an effective marketing medium for distributors and suppliers. Results of an ASI research study indicate that over 86% of active distributors declare catalogs to be important or even essential for generating sales. To see the study, click here.
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 27,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.