TREVOSE, PA – February 27, 2008 – The Advertising Specialty Institute® (ASI), the largest media and marketing organization serving the advertising specialty industry, named Susanne Curry senior vice president of marketing.
Ms. Curry will continue reporting to Timothy M. Andrews, president and chief executive officer, and is responsible for developing branding, positioning strategies and marketing communications for ASI’s wide variety of products, services and executive-level events in North America. She also oversees graphic design and execution for all marketing promotions.
Prior to this announcement, Ms. Curry was vice president of marketing. In that role, she strengthened the marketing team, improved e-marketing and traditional marketing creativity and performance and implemented metrics to track results.
“Susanne has created a dynamic marketing department that effectively serves the rest of our organization,” said Timothy M. Andrews, president and chief executive officer of ASI. “I am impressed with her contagious enthusiasm that drives our high-quality marketing programs – programs that help our 25,000 members across North America improve their businesses every day.”
With over twenty years of marketing, communications and branding experience, Ms. Curry has been involved in branding and positioning, product marketing, public relations, employee communications, investor relations, international and national trade shows and company and customer events for Fortune 500 companies, including AT&T, Emerson Electric, KMC Telecom, Raytheon and Subaru.
She is a National Science Foundation Fellow, as awarded by Adelphia University in Garden City, NY, and holds a bachelor’s degree in English and Journalism from College Misericordia, in Dallas, Pennsylvania.
Ms. Curry serves on boards of the Babies & Children’s Hospital, a part of the Columbia-Presbyterian Medical Center, the Cornell Medical Center of New York, NY, and Women on Wall Street.
She resides in Princeton, New Jersey.
For more information, contact Timothy M. Andrews, president and chief executive officer, at [email protected].
Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 25,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to over 21,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers. ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools. Visit www.asicentral.com.