ASI® Names Larry Basinait Executive Director, Member Services

TREVOSE, PA November 15, 2005 The Advertising Specialty Institute® (ASI), the largest media organization serving the promotional products industry, today announced the promotion of Larry Basinait to executive director, member services. 

Mr. Basinait will now manage all membership-related program development, sales and services, and will continue his responsibilities of providing market research for ASI.      

Timothy M. Andrews, president of ASI, said “Since he joined ASI, Larry has re-defined market and editorial research at the company, leading to better products and better industry statistics that are highly visible through our magazines, including the annual Counselor Magazine State of the Industry report.  With his expanded role, Larry will now be able to have a more direct impact on what we offer to distributors and suppliers, and use our research to drive more of our product decision-making.”

Mr. Basinait commented, “I’m looking forward to introducing new ideas that will enhance our members’ and clients’ experiences when doing business with ASI and when working with our best-in-class products and services.”

Prior to joining ASI in June, 2003, Basinait worked in several senior marketing research roles with CIGNA Corporation, GE Financial Assurance, Oki Data Americas, Inc. and Ryder Systems, Inc.  He also managed a sales team for Sutherland Global Services, a direct marketing specialist, resulting in listing hundreds of new distributors for its clients.

He holds an MBA degree from the University of Rochester, Simon School of Business and Bachelor of Science and Bachelor of Arts degrees from the State University of New York at Oswego.

For more information, contact Scott Fuhr at the Advertising Specialty Institute, at 800-546-1487 or at [email protected].
About ASI
Advertising Specialty Institute is the largest media organization serving the promotional products industry, with a membership of 21,000 distributor firms (sellers) and suppliers (manufacturers) of promotional products.  Suppliers use ASI print and electronic resources to market products to more than 18,000 ASI distributor firms.  Distributor firms use ASI print and electronic resources, which contain more than 750,000 promotional products, to locate suppliers and to market services to buyers of promotional products.  It provides catalogs, information directories, newsletters, magazines, websites and databases, and offers interactive e-commerce, marketing and selling tools.  Visit