ESP up 12%; show attendance and magazine circulation at No. 1
TREVOSE, PA – February 17, 2012 – The Advertising Specialty Institute (ASI) today announced it leads the industry in the critical areas most important to its 27,000 clients, including No. 1 rankings in ESP users, show attendance and magazine circulation.
ESP has extended its leadership position with a record 46,000 users, up 12% from the last year. In addition, ESP generated an unprecedented number of product and supplier searches (29 million), end-buyer presentations created (1.35 million) and supplier ratings (36,000) in 2011.
“I’m extremely proud of ASI – the largest full-service organization serving suppliers and distributors in the business,” said Timothy M. Andrews, president and chief executive officer of ASI. “We’re scoring record results, while providing the most technologically advanced tools available, year after year. ESP users, including the Counselor Top 40, stay with this proven product because it provides them with a distinct competitive advantage.”
In addition to record-breaking numbers for ESP, ASI also leads the industry in eight key areas:
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The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 27,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.