ASI Launches Major Redesign of Website

Richer digital experience includes easier navigation and more  small-business news you can use

TREVOSE, PA – October 28, 2014 – The Advertising Specialty Institute® (ASI) today announced a major redesign of its website,, to provide a richer digital experience for its members and for other entrepreneurs and small-business owners.                         

Months in the making, the user-friendly redesign better showcases ASI’s award-winning editorial content and premium advertising, while providing easier account management for distributors, suppliers, decorators and screen printers throughout the $20.5 billion promotional products industry.   

The new website is a go-to resource for business owners and sales representatives who rely on ASI for breaking industry news, useful research, business tips and the latest sales trends. The digital platform also celebrates member accomplishments, highlights winning business strategies and provides one-click ease for sharing and downloading content members can use to educate themselves and grow their business.

“ASI consulted with its members to find out exactly how we could improve their overall user experience,” said Timothy M. Andrews, president and chief executive officer of ASI, the largest media, marketing and education organization in the ad specialty industry. “They told us they wanted a cleaner, more intuitive digital platform that served all their needs – from advertising to video to managing their accounts – and we delivered. The new site has more images, more stories and greater resources.”

Highlights of the new website include: 

  • More content and support materials, including 143 new case studies, news articles, photos and videos produced by the editorial staff of ASI’s award-winning magazines.

  • Linkable social media tools to share content through ASI’s Facebook, YouTube channel, Twitter, LinkedIn and Google+.

  • Greater integration of photography, video and interactive story elements.

  • Faster navigation, allowing users to quickly scan, discover and download content.

“ASI wants to invite people inside an online community where they can interact with other industry people, share ideas and learn from each other,” said Andrews. “Whether you have a question, want to weigh in on a pressing topic or get behind-the-scenes insight into our company, is the place to go. I encourage everyone to bookmark the website, check back often and connect with us on social media to learn when new stories and images are added.”

For more information on, contact ASI’s Web Development Manager Yann Perrin at [email protected].

About ASI
  The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web® is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.


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