ASI Launches Exclusive SGR Product Sourcing Tool for Suppliers

Search 13,000+ products from 75 exporting manufacturers across the globe

TREVOSE, PA – January 14, 2014 The Advertising Specialty Institute® (ASI) today launched the SGR® Product Sourcing Tool, giving North American suppliers the power to search thousands of products from exporting manufacturers across the globe.

At launch, ASI’s SGR Sourcing Tool gives U.S. and Canadian suppliers exclusive access to comprehensive shipping, pricing, contact details and safety and compliance info on over 13,000 products available on the SGR website accessed through ASI Connect, with more exporting manufacturers and their products coming on board every week.

The sourcing tool is available to ASI supplier members for no additional charge. The benefit is exclusive to suppliers, and SGR members are never connected to distributors.

In addition to conducting searches, suppliers can also use the sourcing tool to create dynamic product presentations, find the latest products in the New SGR Members Pavilion and view side-by-side product comparisons.

“ASI is the first and only company in the industry to offer a robust sourcing solution that allows suppliers to easily connect with SGR’s manufacturing members,” said Timothy M. Andrews, ASI president and chief executive officer. “With the SGR Product Sourcing Tool in their arsenal, suppliers can search a brand new pool of business contacts for the lowest possible prices, new and unique products and new campaign ideas.”

Features of ASI’s SGR Product Sourcing Tool available to ASI suppliers include:

  • Transparency. Pricing changes updated daily.
  • Direct connections. Click on a product and connect to detailed product info.
  • Mix and match. Compare products from SGR members to find the best match for current business needs.
  • Easy access. Login with ESP credentials through ASI Connect™ ( by selecting “Product Sourcing” and clicking “Login.”
  • Powerful searching. Offers the same speed and power for search as ASI’s ESP Web™.

ASI’s SGR® database – the most trusted product sourcing tool in the industry – showcases subscribing manufacturers’ products, with thousands of unique visitors each month. More suppliers means more selling opportunities for SGR members and their products.

Additional ASI supplier resources include the award-winning SGR magazine, biweekly SGR e-newsletter, the companion website (a password-protected site available only to ASI supplier members), SGR virtual trade shows exclusively for supplier attendees and SGR member exhibitors, and an iPad app.

For more info on SGR membership packages and joining the ASI community of buyers and sellers, contact [email protected].

About ASI
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web® is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.

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