Programs and resources demonstrate value of promotional products
TREVOSE, PA – January 18, 2010 – Advertising Specialty Institute today announced a commitment to invest $100,000 to boost education efforts that demonstrate the value of promotional products to end-buyers.
ASI’s education programs will encourage buyers to increase their use of advertising specialties in their marketing plans and will create more buzz about the power of promotional products.
“ASI is determined to spread the message of the power of promotional products to end-buyers,” said Timothy M. Andrews, president and chief executive officer of ASI. “We are ramping up our education efforts throughout the year and casting a wide net, to communicate the fact that advertising specialties provide more value than virtually any other advertising medium.”
In addition, ASI Education provides distributors with a wide array of multimedia resources available anytime to help them educate their customers and prospects about the power of promotional products, including the “Distributor Success System” set with 10 downloadable CDs packed with tips and strategies for marketing to end-buyers. In addition, ASI’s Online Learning Center campus provides dozens of free educational webinars each year, featuring everything members need to become top ad specialty salespeople and brand consultants.
ASI also provides dozens of education sessions with industry experts for distributors, suppliers and decorators attending the ASI Shows and Advantages Roadshows.
For more information, contact Melinda Ligos, senior vice president of professional development, at [email protected].
The Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to over 22,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers. ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools. Visit ASI online at asicentral.com and on Facebook, Twitter, LinkedIn, YouTube, the CEO’s blog and the ASI Social Network.