ASI Announces Winners of 2012 Counselor Distributor Choice Awards

Hub Pen honored as Supplier of the Year

TREVOSE, PA – January 18, 2012 – The Advertising Specialty Institute honored more than 250 of the industry’s top-performing suppliers Tuesday at the annual Counselor Distributor Choice Awards.

Hub Pen, of Massachusetts, was selected as Supplier of the Year, securing the industry’s most-valued supplier status across 56 categories.

“For nearly 60 years, distributors have relied on Hub Pen (asi/61966) for great pricing, unparalleled service and a sterling reputation for the personal touch,” said Timothy M. Andrews, president and chief executive officer of ASI. “This year’s Supplier of the Year has stayed strong and true to its core mission since 1954, when it was founded by Frank Fleming, who once tirelessly assembled pens by hand. Today, Hub Pen is a true industry leader, rated by distributors as the very best.”

The premier awards ceremony took place during ASI Orlando, the ad specialty industry’s largest event on the East Coast, which ends Wednesday at the Orange County Convention Center.

Distributors across North America choose which companies to honor by voting for their most-valued ad specialty suppliers. Winners are selected based upon real votes and data from ASI’s Supplier Performance Ratings.

To be considered a Counselor Distributor Choice Awards finalist, an ASI supplier must have an overall performance rating of four stars (out of a maximum five), been rated by at least 40 distributors and have reports on at least 100 transactions.  

All told, 261 finalists qualified in 56 product categories, including two new categories: banners, flags and pennants and tools. For a complete list of winners and photos from the awards ceremony, click here.

Distributors can rate suppliers by accessing the ASI Supplier Performance Ratings in ESP Online through the supplier details screen or the tools menu, or by visiting the supplier ratings website at

Upcoming 2012 ASI Shows are Dallas (February 1-3), San Diego (April 2-4), New York (May 8-10) and Chicago (July 17-19).

To learn more about exhibiting or sponsorship opportunities for 2012, contact Karen DiTomasso, vice president of sales, at [email protected].

About ASI
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 27,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.

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