ASI 2011 Advantages Roadshow Attracts 6,000+ Distributors in North America

Holiday Preview Tour visits LA, Toronto, Atlanta and Philadelphia this fall

TREVOSE, PA – May 13, 2011 – The Advantages Roadshow’s 12-week schedule attracted over 6,000 distributors, making it the advertising specialty industry’s best-attended traveling show. Suppliers and distributors look forward to the ASI Holiday Preview visiting Los Angeles, Toronto, Atlanta and Philadelphia this fall

The roadshow drew hundreds of distributors this week to Vancouver, Calgary, Edmonton and Winnipeg. The impressive exhibitor list for the western Canada leg of the 2011 tour included:

  • Bag Makers, asi/37940
  • Debco, asi/48886
  • Evans Mfg., asi/52840
  • Fersten Worldwide, asi/53974
  • Headwear Canada, asi/60281
  • High Caliber Line of Canada, asi/60719
  • Leed’s, asi/66887
  • Pioneer Balloon Canada Ltd., asi/78168
  • Prime Resources, asi/79530
  • SanMar Canada, asi/84864
  • Technosport Canada, asi/90703
  • Windmill Canada, asi/97249

Attendees said they loved the shows and exhibitors said they made important contacts throughout North America.

“The Advantages Roadshow really allows us to spend one-on-one time with a large number clients and prospects – many more than we could see making traditional sales calls,” said supplier Susan Roitman from Superex. “In these challenging times, this is a true advantage to our business.”

“We got to stay close to home while really benefiting from meetings with top suppliers who gave us innovative ideas to grow our business when we need it most,” said distributor Brian Wilson of Select Art Promotional Products. “The show is a no-hassle way to accomplish an awful lot in short amount of time.”

A total of 145 attendees enjoyed free education designed to help them sell in any economic environment. Sessions included “Getting Started in the Advertising Specialty Industry,” for new distributors who want to sell promotional products; the “Exhibitor Presents” session, featuring hot products; and the all-new “Increase Sales and Streamline Your Operations With Insider Tips on ESP Web and ESP Orders” session, which outlined the instant access, intelligent search, innovative marketing and integrated ordering features of these new services.

The “Getting Started” and “Exhibitor Presents” classes can be applied toward certification credit in the Advertising Specialty Institute Certification Program.In addition, new distributors get a free ASI Distributor Success System (value $399) for attending the “Getting Started” and ESP classes.

The show co-locates with the Stitches Roadshow in select cities, allowing attendees and exhibitors to experience two shows in one and providing decorators with opportunities to meet equipment, software, supply and service providers face-to-face, see new wearables vendors, enjoy valuable education and network with other decorators.

Additionally, the brand-new ASI Holiday Preview Tour will visit Los Angeles, Toronto, Atlanta and Philadelphia this fall. Featuring a full-day schedule, including education, tabletop exhibits and a networking reception, the ASI Holiday Preview Tour is the perfect place to prepare for the busy fourth quarter. Visit for details.

“As the industry rebounds and we enjoy a stronger 2011, the Advantages Roadshow presents the perfect selling showcase,” said Timothy M. Andrews, president of The ASI Show. “Suppliers meet hundreds of distributors each week, making the Roadshow the most efficient sales tool available.”

All distributors are invited to attend the Advantages Roadshow for free and can register on-site with a business card or pre-register on each city’s to receive exclusive exhibitor specials and show updates in advance. Suppliers interested in exhibiting may contact Nick DiNicola at [email protected], or their ASI Show rep at 1-877-ASI-SHOW.

About the ASI Advantages Roadshow
The ASI Advantages Roadshow is the official traveling tradeshow of ASI, visiting over 70 top cities throughout North America every year. The ASI Advantages Roadshow is the largest and best-attended traveling show in the advertising specialty industry, connecting more top industry suppliers with more quality distributors and salespeople than any other traveling show. In 2011, the Advantages Roadshow is also co-locating with the Stitches Roadshowin three locations. Visit the Advantages Roadshow and ASI online at and on Facebook, Twitter , LinkedIn, YouTube and the CEO’s blog.


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