Trevose, PA – Feb. 3, 2005 – Advertising Specialty Institute® (ASI), the largest member organization in the promotional products industry, announced today that it has been selected to produce the annual promotional products catalog for American Solutions for Business, one of the nation’s largest industry distributors.
The catalog, which will be the primary marketing vehicle for American Solutions for Business this year, will be distributed by 500 ASB sales associates to over 40,000 end-buyers of promotional products.
ASI will sell advertising to ASB’s Partners for Progress group of over 750 vendors, and ASI supplier member firms will receive extra advertising exposures in ASI’s Successful Promotions and Advantages magazines. Successful Promotions , with a circulation of 45,000, is distributed to active corporate end-buyers of promotional products. Advantages , circulation 40,000, is the go-to source for new product and selling ideas for ASI distributor member firm salespeople.
For every advertiser who participates in the ASB catalog, ASI will make a donation of $200 to the Lance Armstrong Foundation, a nonprofit organization that provides advocacy, research and educational services to over 10 million Americans living with cancer.
“I’m glad we’re able to partner with ASB to sell, design and create its catalog,” said Rich Fairfield, ASI’s publisher. “This project is part of our overall program to revitalize the catalog business in the promotional products industry, by producing business-to-business catalogs that are exciting and enticing. We’ve been revamping and expanding our entire catalog collection, and working with ASB allows us to bring our skills to work for a key ASI member.”
The president of ASB (asi/120075), Larry Zavadil, said “We are excited about this opportunity to create a relationship with ASI and are convinced that this catalog will convey our professional image and help us achieve our revenue goals.”
For more information about the ASB catalog and special advertising opportunities for ASI supplier member firms, contact Judith Cavaliere, ASI associate publisher, at 800-546-1346 or at [email protected]. For more information about ASI, visit www.asicentral.com.
Advertising Specialty Institute is the largest media organization serving the promotional products industry, with a membership of 20,000 distributor firms (sellers) and supplier firms (manufacturers) of promotional products. Supplier firms use ASI print and electronic resources to market products to more than 17,000 distributor firms. Distributor firms use ASI print and electronic resources, which contain more than 700,000 promotional products, to locate supplier firms and to market services to buyers of promotional products. It provides catalogs, informational directories, newsletters, magazines, websites and databases, and offers interactive e-commerce, marketing and selling tools.
About American Solutions for Business
ASB ranks twenty-third among the ASI Top 40 Distributors and posted promotional product sales of over $46 million last year. It is an industry-leading distributor of printing, promotions, packaging and enterprise document management solutions, with annual sales totaling over $223 million and sales and distribution operations in the United States and Puerto Rico . Visit www.americanbus.com.