2011 Idea Showcase: Reading, Writing and Selling

ASI’s special schools edition catalog selling fast

TREVOSE, PAJune 15, 2011 – The Advertising Specialty Institute today announced it’s already sold 200,000 copies of the 2011 schools edition of the Idea Showcase catalog, which comes with a money-saving coupon section.

The pocket-sized Idea Showcase slides perfectly into a No. 10 envelope or can be sent economically as a self-mailer in marketing campaigns to clients and customers. Its convenient size also works well as a leave-behind on sales calls. Guaranteed circulation is 250,000, but supplies are limited.

The catalog showcases a cross section of products, from standard items like pens and stress balls to unique products like rally hair and glowing ice cubes.

Idea Showcase: Schools features:

  • 390+ products between $1-$40
  • 50+ suppliers
  • Products perfect for elementary and high schools, colleges and universities, after-school programs, youth clubs and sports teams
  • Two covers to choose from: standard and schools

In addition, each copy of Idea Showcase can be imprinted with the distributor’s full-color logo and contact information on the cover any time throughout the year, creating a personalized marketing approach that differentiates distributors from their competition.

“The 2011 Idea Showcase is chock-full of products designed to kick any school or sport campaign into high gear,” said Timothy M. Andrews, president and chief executive officer of ASI. “Whether your client’s budget is large or small, if they want to put the yeah-yeah-yeah into rah-rah campaigns, this ever-reliable catalog will deliver the goods.”

Idea Showcase: Schools, printing now, is one of eight customized catalogs offered by ASI as sales-generating tools for suppliers to advertise a wide variety of products and for distributors to sell, market and promote their brand.

According to an ASI study of end-buyers, paper catalogs drive 93% of purchasing decisions. Further, the study shows that 91% of the time recipients take action as a result of something they noticed in a paper catalog, with nearly half (49%) purchasing a product.

To order Idea Showcase online or to see sample pages, click here. For more information, contact Dan Brown, executive director of distributor services, at [email protected] or at 800-546-1350. Distributors receive free shipping on orders placed by July 15.

About ASI
The Advertising Specialty Institute is the largest education, media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to over 23,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,200 reputable suppliers, to locate supplier firms and to market services to buyers. ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools. Visit ASI at www.asicentral.com and on Facebook, Twitter , LinkedIn, YouTube and the CEO’s blog.

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