ASI Announces Technology Integration Between ESP And Aturian

Integration delivers more efficient, real-time data feed and product info to Aturian users

TREVOSE, PA – April 26, 2021 – The Advertising Specialty Institute^® (ASI), the largest membership organization in the North American promotional products industry, today announced industry newcomer Aturian is the latest tech-centric company to integrate its business system with ESP^®, the leading product database and technology platform.

Chicago, IL-based Aturian provides a cloud-based ERP tool to distributors to simplify business management. Under the exclusive, four-year agreement, Aturian users with ESP will source products directly in ESP or through integrated ASI supplier catalogs from within Aturian, rapidly creating proposals and orders via authentication within Aturian’s system.

Aturian was founded in 2020 by company President Atul Shevade, former CTO of Corporate Imaging Concepts (asi/168962), a $90 million Top 40 promo distributor.

“We’re delighted to work closely together with ASI to deliver tight integration with ESP, the industry’s most sophisticated product database, to Aturian users,” said Shevade. “As the economy gets ready to recover, the integration with ESP will enable sales teams to quickly create proposals and quotes and to leverage the tremendous power of the integrated solution to make up for lost time during the pandemic.”

Bob DeFord, ASI’s senior vice president of distributor sales and marketing, said, “I’m thrilled Aturian users can take full advantage of integration technology that provides the very best ESP has to offer. This combination means greater efficiency and business management for users and is a clear win for all.”